The Tourism Industry Association of Ontario ("TIAO") is pleased to announce a province-wide consultation process that will result in a status update on the tourism competitiveness study: "Discovering Ontario: A Report on the Future of Tourism." The report, released in the spring of 2009, contained four broad strategies and twenty specific recommendations to rejuvenate the industry.
One of the twenty recommendations identified in the report was the need for a single tourism industry association...a recommendation fulfilled by TIAO, which is now recognized as the umbrella trade association in Ontario. Given this role, the Ministry asked TIAO to lead this important consultation process which has been dubbed "TIAO Listens" in order to clearly communicate the primary objective: obtaining industry feedback.
TIAO has engaged HLT Advisory to assist with the facilitation process that will seek input in a variety of ways. Sixteen consultation sessions are planned across the province starting in early May and concluding in mid June.
One of these sessions is being held in our region on
Wednesday, May 28th in Barrie (note new location) with time and venue still to be determined.
For the complete list of consultation sessions and to register, click
here.