Accelerating Tourism Business Success



 
Owners of independently owned and operated tourism businesses in BruceGreySimcoe can now access support through the unique T3 Accelerator program. Launched by RTO7 and the Centre for Business and Economic Development in Collingwood, the program allows established businesses to apply for coaching assistance to develop their business and to succeed. 
 
The structure of T3 Accelerator was developed after extensive research and consulting with local tourism businesses. It is built upon a similar program that has run for almost a decade in Northumberland County.  
 
T3 offers established business owners a personalized approach to help achieve success by:
  • Increasing productivity and profitability
  • Becoming an effective leader and manager
  • Improving marketing, sales and customer service
  • Creating new tourism experiences and products
 
After completing an application, successful applicants undergo an extensive assessment of their business operations and tourism offerings.  The assessment is undertaken by an experienced team of general business and tourism specialists to identify business development strategies.  Based on the assessment, owners then receive the appropriate coaching and resources from the T3 Team and partner organizations. Central to the program are the volunteer coaches, who share their expertise in various areas including marketing, social media practices, human resources, business management, experience development and others.
 
The program provides the participants with:
  • Business Assessment
    An extensive review of your business and the tourism experiences you offer
  • Business Coaching
    Targeted toward the specific needs of your business
  • Business Education
    Connect to upcoming courses, workshops and resources
 
Cost to participate is a one-time fee of $200 and, once accepted, the business owner has access to the program’s resources.  There is no expiry or renewal date. Feedback from the businesses involved to date has been extremely positive. 
 
Quotes and Testimonials

“Success is what the program is all about and with the coaching we have tapped into resources we didn’t know were available to us.  T3 made us stop and re-evaluate our business. We’ve taken a lot away that has shifted our focus to be more targeted.” 
Oasis by the Bay Vacation Suites
 
“2019 best year to date in terms of happy guests, 5-star ratings and positive feedback. I will be rewriting the packages this winter to include a chart to show the variations between the packages (no chance over the summer). I have taken a certified wedding planner course - so I am able to offer that now - needs to be incorporated into written materials. We have further enhanced our offerings by purchasing a washroom trailer, and we will be building another room for one spouse to have a place to relax when the other is in the cottage. We worked VERY hard at excelling in customer service this year, and it has paid off. We were nominated for two Chamber awards - community service and business of the year - we didn't win, but it was an honour to be nominated.”
Valley Croft Event Centre


"We launched new online booking platform at start of 2019 summer season.  Our sales have increased by 25 percent and managing the business has improved 100 percent.  We’ve also hosted some FAM tours." 
Free Spirit Tours 

"The expertise and advice at each coaching session is amazing. We can’t get enough of it!"
At Last Adventures

“The strategic planning sessions we did with Scott were key  for us to put down on paper our 2020/21 priorities. We used this in an application to Farm Credit Canada thinking we’d get part of it approved. To our surprise we’ve received approval to go ahead with all of it!” 
Georgian Hills Vineyards


“Small business represents one of the most important facets of our economy and this exciting coaching program is already proving to be a great tool to those involved.” 
Gillian Fairley, General Manager, Centre for Business and Economic Development
 
“Tourism’s lifeblood is driven by entrepreneurs and their visions.  Helping local business owners succeed is in itself rewarding, and being part of the T3 team has given me great satisfaction.”          
Scott Allison, T3 Coach
 
“I am blown away by the level of commitment that the team members have invested into developing this program. This is a unique support program that will have a significant impact on those tourism businesses involved.”
Bill Sullivan, CEO, RTO7
 

For more information or to apply, email t3@rto7.ca