Accelerating Tourism Business Success



 
Owners of independently owned and operated tourism businesses in BruceGreySimcoe can now access support through the unique T3 Accelerator program. Launched by RTO7 and the Centre for Business and Economic Development in Collingwood, the program allows established businesses to apply for coaching assistance to develop their business and to succeed. 
 
The structure of T3 Accelerator was developed after extensive research and consulting with local tourism businesses. It is built upon a similar program that has run for almost a decade in Northumberland County.  
 
T3 offers established business owners a personalized approach to help achieve success by:
  • Increasing productivity and profitability
  • Becoming an effective leader and manager
  • Improving marketing, sales and customer service
  • Creating new tourism experiences and products
 
After completing an application, successful applicants undergo an extensive assessment of their business operations and tourism offerings.  The assessment is undertaken by an experienced team of general business and tourism specialists to identify business development strategies.  Based on the assessment, owners then receive the appropriate coaching and resources from the T3 Team and partner organizations. Central to the program are the volunteer coaches, who share their expertise in various areas including marketing, social media practices, human resources, business management, experience development and others.
 
The program provides the participants with:
  • Business Assessment
    An extensive review of your business and the tourism experiences you offer
  • Business Coaching
    Targeted toward the specific needs of your business
  • Business Education
    Connect to upcoming courses, workshops and resources
 
Cost to participate is a one-time fee of $200 and, once accepted, the business owner has access to the program’s resources.  There is no expiry or renewal date.
 
Over the past year, seven businesses participated in the pilot program and the feedback from the businesses involved has been extremely positive.  
 
Quotes and Testimonials

“Success is what the program is all about and with the coaching we have tapped into resources we didn’t know were available to us.” 
Peter Doner, Oasis by the Bay Vacation Suites
 
“T3 made us stop and re-evaluate our business. I’ve taken a lot away that has shifted our focus to be more targeted.” 
Barbara Barta, Oasis by the Bay Vacation Suites
 
“Small business represents one of the most important facets of our economy and this exciting coaching program is already proving to be a great tool to those involved.” 
Gillian Fairley, General Manager, Centre for Business and Economic Development
 
“Tourism’s lifeblood is driven by entrepreneurs and their visions.  Helping local business owners succeed is in itself rewarding, and being part of the T3 team has given me great satisfaction.”          
Scott Allison, T3 Coach
 
“I am blown away by the level of commitment that the team members have invested into developing this program. This is a unique support program that will have a significant impact on those tourism businesses involved.”
Bill Sullivan, CEO, RTO7
 

For more information or to apply, contact:

Sue Ainley
Project Coordinator
sue@ainleygroup.com