Tourism Region 7 consists of Bruce County, Grey County and Simcoe County 

Regional Tourism Organization 7 (RTO7) provides strategic and collaborative leadership to build, sustain and grow tourism in BruceGreySimcoe (see map). We are one of 13 RTOs – independent, not-for-profit corporations - to which the Ontario government provides some $38 million in annual funding to lead tourism planning, marketing and development in their respective regions.

Some quick facts about BruceGreySimcoe tourism:

  • In 2019, the three counties that comprise the region attracted an estimated 11.3 million visitors
  • Visitors to Bruce, Grey and Simcoe spent an estimated $1.7 billion in the region, on everything from food & beverage to accommodation to boating.  40% of the spending occurs July to September.
  • A recent study commissioned by RTO7, Bruce, Grey and Simcoe counties reported that in 2014, total employment in tourism-related industries within Region 7 was 34,104 jobs
  • BruceGreySimcoe has in excess of 25,000 accommodation rooms, including hotels, motels, camping and RV sites, commercial resorts, cabins and B&Bs
  • There are over 400 attractions across the region, and over 600 festival and event days each year
  • Over the past three years RTO7 has coordinated partnerships totaling $2.6 million in the development and promotion of tourism across the region

Our vision is to establish BruceGreySimcoe as Ontario’s four season destination of choice.
Our mission is to work collaboratively with tourism partners and stakeholders to build, sustain and grow visitation, investment and visitor spending.