Please Note Preserving the environment and social fabric in and around our communities is a priority for RTO7 and we will integrate "Plan Ahead/Book Ahead" messaging into all program criteria as appropriate.
RTO7 reserves the right to limit the number of programs/funds that one stakeholder may receive per year.

Table of Contents - click to navigate to a particular topic/section, or scroll through the entire document

Review Matrix
Target Markets & Activities/Sectors

Review Matrix

Potential partners are recommended to review various sections of this document.  Please review which program stream you are applying to and review the appropriate sections. In addition, there are a number of other topics included in this resource guide that will help you to improve aspects of your project and tourism offering
 Recommended Section Partnership Programs
(Alex Hogan)
Implementation Programs
(Robyn Hewitt/Kim Clarke)
Review Matrix All applications All applications
Target Markets & Activities All applications All applications
Facebook Advertiser Access Digital Advertising
Social Media Advertising 
All applications
Google Analytics Digital Advertising
Social Media Advertising 
All applications
Performance Metrics Digital Advertising
Social Media Advertising 
All applications
Video Packages Video Development N/A
Video Best Practices & Tips Video Development N/A
Successful Photography Projects Image Development N/A
RTO7 Procurement Requirements Signage N/A
Social Media Best Practices Digital Advertising
Social Media Advertising
All applications
Using Basecamp 3 for Projects All applications All applications
Sustainable Tourism All applications All applications
Key Activities, Milestones & Responsibilities N/A All applications
Typsy Training All applications All applications
RTO7 Wayfinding Signage Standards & Specifications Manual Signage N/A
RTO7 E-newsletter Sign up All applications All applications
BGS & Ontario Logos All applications All applications

Target Markets & Activities

Geographic Target Markets (geographic audiences RTO7 is targeting):

RTO7’s mandate is to drive overnight visitation and extend the length of stay. As a result, driving visitation from outside the region is a top priority.
Greater Toronto Area
Southwestern Ontario
Quebec (beaches, camping, cycling)

Target Activities (type of activities we’re promoting):

Culture & Heritage
Nature & Outdoor Recreation
Festivals and Events
Resorting and other Accommodation
Water-Based Recreation
Culinary & Agri-Tourism or Restaurant
Touring (e.g. motorcycle,  rural gardens, art trail, culinary, etc.)
Sustainability (Economic, Environmental & Social, including Diversity, Equity, Inclusion & Accessibility - DEIA)
Retail Tourism (with local goods or items  related  to one  of the activities  above)

Consumer Insights

RTO7 uses Environics Analytics Prizm Segments to target visitors for various interests or sustainable tourism traits.

Environmental Conscious

  • 01 The A-list
  • 09 Boomer Bliss
  • 12 Eat Pray Love
  • 15 South Asian Enterprise
  • 32 Diverse & Determined
  • 38 Stressed in Suburbia
  • 60 Value Villagers

Social Interest

  • 09 Boomer Bliss
  • 10 Asian Achievement
  • 12 Eat Pray Love
  • 28 Latte Life
  • 32 Diverse & Determined
  • 53 Silver Flats

Outdoor Enthusiast

  • 09 Boomer Bliss
  • 24 All Terrain Families
  • 26 Country Traditions
  • 38 Stressed in Suburbia

Skiing Enthusiasts

  • 01 The A-List
  • 03 Asian Sophisticates
  • 18 Multicultural Corners
  • 19 Family Mode
  • 32 Diverse & Determined
  • 38 Stressed in Suburbia
  • 60 Value Villagers


  • 26 Country Traditions


  • 01 The A-List
  • 23 Mid-City Mellow
  • 38 Stressed in Suburbia
  • 53 Silver Flats
  • 60 Value Villagers

Facebook Advertiser Access - Really Important!

In order to launch an advertising campaign, you will need to allow The Aber Group to act as an advertiser on your page. In the new Pages experience on Facebook, only individuals with “full control” (not partial) will be able to accept or assign task access. Please note, the Admin of the page will not necessarily have full control - this is often a barrier to partnering on campaigns.
To prevent delays in the campaign setup stage, please provide the name of the individual who has full control of the Facebook Page by following these steps (screenshots of steps):
  • Log into Facebook, then click your profile photo in the top right
  • Click see all profiles, then select the page you would like to switch into
  • Click your Page profile photo on the top left side to go onto your Facebook Page
  • On the left bar that now appears, click settings
  • From there, click the New Pages Experience that appears on the left bar
  • Under People with Facebook Access, click your profile to see your access levels.
Page Owners will have profiles that say that have full control and will be able to accept access invitations.

If you do not have full control of the Facebook Page, and cannot determine how to move forward at this stage of the program, the campaign will need to run through the BruceGreySimcoe platforms and will be required to pay a $200 administrative fee.

Google Analytics

PLEASE NOTE: Universal Analytics has not been available since July 2023 and all websites MUST convert to Google Analytics 4 (GA4).  The following information is for GA4.

Why Set Up Google Analytics

To help ensure a program's success it is important to set up Google Analytics to track visitation to your website. You’ll also need some of this information to complete your final partner report.
Google Analytics is a powerful tool to help you to market effectively to your customer-base online and save time and resources. It can tell you things like
  • Acquisition - How people got to your website
  • Engagement - Pave views, which pages, time spent on pages and if people scrolled 
  • Retention - if they are new or a returning visitor  
  • User Information - Geographic location, demographics and tech platforms (some of this may be limited due to restrictions in privacy settings)
This information is really useful in improving, expanding or changing your website and/or online marketing strategy to better meet your customer’s needs.

For an explanation of the differences between Universal Analytics and Google Analytics 4 and other resources, check out the following: GA4 Overview Video, Make your GA4 Migration Easier, How to Migrate to GA4.

How to Set up Google Analytics

1.    Create or sign into your Analytics account:
  • Go to
  • Do one of the following:
  • To create an account, click Start for free.
  • To sign into your account, Click Sign into Analytics.
2.    Set up a data stream in your Analytics account. A data stream represents your website or app, and is the  collection point in Analytics for the data from your site or app.  Watch these videos for the step-by-step process.

Some of the Key Reports You’ll Use in Google Analytics

This article outlines some of the main reports you’ll want to navigate once your analytics is set up. 

More In-Depth Analytics & Options You May Want to Explore Once You’ve Got the Basics

For steps in Google Analytics that will help you gain a clear, comprehensive picture of your business. 
Configure your account, properties, and views to determine access to your data and which data is available.
For example, you can:
  • Set up and manage conversions.
  • Link your Google Ads and Analytics accounts so you can share data between them and develop a more comprehensive understanding of how your marketing efforts drive user behavior on your sites or apps. 
  • Set up reporting views so you can align Analytics users and relevant data. Learn more about views.
  • Set up goals to identify the actions you want users to take on your site or app, and to give a monetary value to those actions. Learn more about setting up events.
  • Download the Analytics app.  Once you have installed the tracking code on your site or app or both, and have configured your Analytics account, download the Analytics app from Google Play so you can take Analytics reporting with you anywhere (well, anywhere you have a connection). Learn more about the Analytics app.

Learn more about Google Analytics

The Google Analytics team has developed a step-by-step playbook to help you get the most out of linking your Google Analytics and Google Ads accounts. Learn how to unlock deeper insights and create smarter Google Ads campaigns.
Take a look at this page on the Google Marketing Platform site.
To learn about the full capabilities of Analytics, browse this help center, and check out the free online courses at Analytics Academy. You can also check out this guide.

Google Business Profile

We strongly encourage you to review and "own" your google listing. This will ensure that your business is located in the correct spot on Google Maps, it contains your correct website, phone number and hours of operation.  You can change the photos and videos.  For more help, please click here. For more information on 4 easy things you can do with your google listing, please click here.

Performance Metrics

Why Collect Postal Codes

Data driven decision making is becoming more important in this competitive environment.  Knowing more about your customers - who they are, what they like, how they consume media and where to find them - can help you to make smarter decisions that will make your marketing efforts more effective.  How Environics helps the travel industry.
RTO7 licenses software and data from Environics Analytics (EA) that can help shed some light on these questions.  Find out more about this program and how EA’s programs can help you better understand your customers.
EA’s data driven decision making system is based upon postal codes, using the philosophy that “Birds of a Feather Stick Together.”  Meaning that the people who live in a particular neighbourhood often have similar interests, consumer habits, opinions and are in the same stage of life.  Click here to find out more about how this system works.
RTO7 will provide an Environics Analytics report to partners that provide a spreadsheet with a minimum of 500 postal codes at least 30 days in advance of any advertising or product development decisions.
The report will contain the following general information:
  • Locations of where your customers are currently coming from (Trade area will be defined)
  • Map of where your customers are coming from
  • Personification of your customers through the Prizm system, including
    • Demographic and psychographic information
    • Media consumption
    • Sports & Leisure participation
    • Travel behaviour

See a sample report here.
RTO7 staff will have a conversation with you to determine what your goals are and how you wish to use the information and recommendations in the report.
The markets, segments and activities that RTO7 targets (i.e. the geographic audiences and types of tourists we are aiming to attract and types of activities we promote) are outlined here. The data you provide through postal codes will be aggregated across all partners in the longer term to form a clearer, more refined picture of the state of tourism within the region to inform your and our future decision making.

How to Collect Postal Codes

Here are some ways to collect postal codes:
  • Ticket sales/bookings
  • Asking at point of sale purchases
  • Intercept/online surveys
  • Waivers
  • Logging onto free WiFi
  • Newsletters
  • Requests for information that is mailed out
  • Contesting

Postal Code Data FAQ

Can I just collect the first 3 digits?
All 6 digits are needed to run the analysis.
What other information should I send you?
In an excel document (.xlsx or .cvs), please send only the postal codes (column a) and if you have it, the community name (column b).  Please do NOT send your full customer file with complete addresses, names and email address. You should also include the address with the location(s) where the postal codes were collected. 
How many postal codes do I need?
500 minimum will start to provide an accurate picture.
I’ve collected postal codes over a number of years and put them together. Is that ok?
If you have postal codes that are older than 3 years, but still feel that is who is coming to your business, then we can use that information.  You can also add a column in your excel sheet that indicates the year they were collected for comparison.
What if I don’t have postal codes?
That’s ok! We can work with you to determine some questions you would like answered and provide you some data to help make your decisions.
What am I going to do with the information when I get it?
RTO7 staff will set up a time to chat with you about the report and the recommendations and answer any additional questions you might have.  The recommendations will help to answer the objective you listed when we asked what you wanted to do with the data.

What Additional Metrics Am I Required to Report On?

In the final partner report, you will be asked to report on a variety of metrics, such as those listed below.  Please choose the metrics that are most important and relevant to you.  The bolded metrics may be most useful in future decision making although that will depend on the campaign and objectives in question. 

Product Development

  • Increase in revenue/attendance ($, # or % increase)
  • Sales revenue estimates during the campaign
  • Number of inquiries
  • Number of new/enhanced experiences/venue that now features some sustainability measure
  • Number  of postal codes collected
  • Review ratings (TripAdvisor, Google Reviews, Facebook, etc.)
  • Number of partners engaged
  • Number of economic development partners engaged
  • Number of intercept surveys collected
  • Number of wayfinding signs installed

Workforce Development

  • Number  of positive reviews during project time frame (e.g. comments cards, social media e.g. TripAdvisor, Google Reviews, Facebook, etc.)
  • % Increase in staff satisfaction (fewer sick days, better customer service, fewer complaints, etc.)

Digital Marketing

These are most important when comparing the same campaign year over year to determine if the campaign was successful.
  • Number of clicks (clicks from your ads to your website)
  • Number of clicks out to partner sites
  • Cost per Click (The average cost per result from your ads)
  • Geographic sources of traffic (from Google Analytics)
  • Number of conversions (tickets sold, overnight bookings, downloads, signups, leads, etc.)
  • Click through Rate (The percentage of times people saw your ad and performed a link click.)
  • Number of engagements (reactions, comments, share & saves on the ads)
  • Total website traffic using Google Analytics (number of unique visitors) - this would include people visiting your website from sources other than the campaign in question
  • Reach (The number of people who saw your ads at least once)
  • Impressions (The number of times your ads were on screen)
  • Number of video views

Why Should I Collect this Information?

This may seem like a lot of data to collect and review, however even a brief analysis of some of the information listed above can help you make better decisions, as below. 
  • You can compare campaigns year over year (or season to season) using Google Analytics, customer surveys or even some of the metrics from the Facebook Ads Manager and other social media channels.
  • You can assess how effective your digital advertising campaign is. Most traditional forms of advertising will tell you the cost per lead or cost to reach 1,000 people and you can compare this with your digital results.
  • You can ensure you’re getting the most qualified leads to your website. Making sure your limited marketing budget is reaching the best people who are most likely to purchase something with you is critical.
  • You can determine where your best traffic comes from by asking people how they found you, by looking at acquisitions to your website or by tracking where people found promotion codes.

This information can help you to form your marketing plans in the future. Combining this information with the media consumption report from EA can transform this into a powerful tool.

What Can I Do with This Information?

  • Build or tweak your marketing plan according to the results
  • Build new products that will attract people at a different time of year
  • Find out what complementary offerings people like and build a package with another business
  • Find out who your target audience is and look for a similar audience in a different geography
  • Use marketing tactics that are more relevant to your audience

Additional Data to Consider when Determining the Success of the Campaign/Project

A few other data points may be important to reflect on when evaluating the success of a campaign.  For example, you should consider
  • What the weather was like. Was it better or worse compared to last year?
  • What the current economic conditions are. Are we in a recession? Is the economy booming?
  • What the duration of the campaign was. Did you start advertising early enough?
  • What your customer feedback/reviews are like?
  • Are you effectively closing the deal? If the campaign is bringing significant traffic to your website, but you are not seeing conversions, what might explain that? Is it the right traffic? Is your offer compelling? Is your website well organized and easy to navigate?


Video Packages

Partner Contribution (as of Apr 2024) $1,350.00 $2,350.00**** $3,300.00****
Pre-Production / Planning / Meetings Planning call Planning call or meeting
in person
Planning call and meeting in person
Length of Video
Note: if you are intending to apply for a Video Advertising partnership (in addition to Video Development), you will need to develop a video of 60 seconds or shorter
60 sec 60 sec + 2 x 15 sec*
1-3 min +  2 x 15 sec*
Shot List Creation Yes Yes Yes
Storyboarding / Scripting No Yes as option (but forfeit one day production /shooting so 1.5 days shooting) Yes
Production / Shooting 1 Day 2.5 Days 3 Days
Number of Filming Locations 1 3 3
Text / Graphics Yes Yes Yes
Audio / Music** / Voice over*** Music Music
Voiceover as option (but forfeit one day production /shooting so 1.5 days shooting)
Music and Voice over
Rounds of Revisions on edit 2 2 2
Thumbnails (the image that is on the video on YouTube
before it starts to play)
No No Yes
Appropriate Video Styles see below (see style numbers in application) 1, 3 1,2,3 1,2,3,4
* created from same footage as longer video; these videos are used for Instagram or YouTube pre-roll and are most suitable for paid advertising purposes
**Music licensing included
***Voiceover files include closed captioning file
Note: this chart is provided as a guideline - there is some flexibility within packages which can be determined jointly with the partner on a case-by-case basis

Four Styles of Video

(Please Note: Samples simply depict the video style and may not be representative of other features/aspects/value)
1. Video Montage Set to Music
2. Commercial Style Voice Over Video
3. Interview Style
4. Story Style

Video Best Practices & Tips for Successful Projects with H Visual Media


This document is intended to help with all elements of creating a successful video and ensuring all steps are understood and to answer commonly asked questions. Much of this information is also addressed in this video.

About H Visual Media

H Visual Media has been running as a video production company for 19 years. Brian Hunt is the owner and operator and has a team of other videographers, editors and script writers that work with him. Brian has produced and worked on thousands of videos over the years for clients such as The Discovery Network, CBC, Porsche, Scotia Bank, Freedom 55, and Canadian Tire to name a few. You can view H Visual Media's work at or Brian’s YouTube Channel.  H Visual Media has been doing work with RTO7 for the last 11 years.


Creative Brief

The first step in Pre-Production is creating a creative brief. This helps identify needs, messaging and audience. This is best done prior to meeting in person or by phone. In addition to the information you provide in your application are several questions at the bottom of this section which should be considered/completed and provided to Brian.


If partners choose to produce a scripted video (any style but #1), the creative brief will be a starting place for the scriptwriter to work from and they will most likely also follow up to speak with you about the project and get more details. A draft script will be sent for your review and changes will be made as needed. It is very important to stress that all departments and people that need to sign off on a script do so before the script is sent for Voice Over recording. A draft of a script can be used to get sample voice over reads but the 100% final script must be signed off on before the final voice over is completed. Changes requested after partner sign off may be accommodated but may incur additional partner charges.
See the Post Production section for more information on Voice Over.
The Script can still be in a draft mode but should be at least 90% complete when starting production (filming) to avoid the potential of shooting wrong or insufficient footage for final video.

Shot list

A shot list will be created from the script and brief and will detail items requiring a visual capture on camera. The shot list will be shared with the partner and added to as needed. The shot list also helps determine time of day and duration at each location for shooting.

Locations and Timing

It’s important to think about the shooting locations and the variables that could arise in those locations e.g. noise, disturbing other people, permissions and permits that are needed, safety issues. It is also very important to work out a number of locations to be filmed in a day and how far apart these locations are. Timing (including drive time) needs to be carefully scheduled so as not to waste valuable time in traveling between locations. The Shot list will be extremely useful to estimate how long is required at each location. Even if the location is one building, restaurant, office etc. it is still good to plan out where shooting in that location will occur and at what times. Note that the basic video package is ONE shooting location; intermediate and deluxe packages may have up to three shoot locations.  Also please be sure to schedule time for the videographer(s) to eat lunch.

Talent, Models & Release Forms

All talent or people that will appear on camera will need to have a signed release form unless shooting a crowd of people and not focusing on people during a shot (in which case a Notice of Filming must be posted).
Many resorts and organizations have already had their staff and/or guests sign a photo/video release form but it is a requirement to also have them complete the release form linked to below prior to the start of production. Partners are required to let all models/businesses know, in advance, that they will have to sign a release. The Partner will be responsible to have release forms properly and completely filled out prior to or during the shoot, allowing Brian to allocate his time to the shoot. The release form is available by QR Code or here
The Partnership Program does not provide models - in most cases, the operator or business owner has connections with people that might like to help and be in the videos (in which case, most often, people are willing to help if a meal or similar incentive is provided). If you are encountering  significant challenges in finding models, RTO7 maintains a database of people willing to help out on shoots across the region and you can ask Alex about whether this might be a good route for you to go. Occasionally, partners will resort to employing professional models.  Note that the program does not include model fees so any fees paid to the models will be directly from the tourism partner.

In addition to the model releases, operator releases must be completed by the operator of the business being filmed.  Partners are required to let all models/businesses know, in advance, that they will have to sign a release.
Finally, Notice of Filming signage (sample below) will be required to be posted by the Partner at all public events where crowds will be in the background of image/video.  The videographer will document (photograph) posted Notice of Shooting signage.

Weather and Cancellations

If videos and locations for shooting are outdoors, weather can be a factor. Shooting can be conducted in all types of weather, rain, snow, cold, etc. Together, we will establish a date for the shoot and we will use the long term and short-term weather forecast coming up to that date. Rescheduling of a shoot due to clearly inclement weather the morning of a shoot will be accommodated when agreed to by both parties, and will be rescheduled at the earliest available date; rescheduling as a result of partners' models cancelling or fall colours not being at their absolute peak, etc. will be subject to a $300 fee, payable prior to the release of imagery. 

Logos and Graphics

Logos and graphics may appear to be Post Production related, however this is the most common cause of delays in videos being finished. Ensuring that all the right logos and graphics are provided (in .ai, EPS, PDF or PSD) and choosing types and fonts up front is key to smooth and efficient post production. Please provide any style guides you would like the video to adhere to for consideration.
The video should have a strong call to action within it (for example a link to “Learn More” or a URL to your website).

Drones and specialty cameras

H Visual Media has a wide range of specialty cameras, including body mountain GoPro POV cameras, Cable cameras, time-lapse and Aerial Drone cameras. The article and video at the following link demonstrates some of these tools Making-of- Shreds-or-Tails-2013.html.
Use of the Aerial Drone in particular requires advance notice. A sample reel can be found here: Drone Reel (note: you may have to skip an ad first to view). It can capture some amazing and unique perspectives of locations and events but there are things that need to be in place before shooting in some locations (e.g. permits) and some locations are very tricky for drone flying. Weather and wind can also cause an issue, so knowing beforehand what is desired to be captured with it will let us prepare for that.


Please select one representative only to act as the decision maker and liaison with RTO7 and H Visual Productions. Throughout the project there will be communication back and forth, questions will arise, decisions will need to be made, etc. A commitment to prompt communications and follow through on both sides will help ensure meeting deadlines and moving the project forward successfully.

Pre-Production – Additional Information

Please provide the following information (beyond the information you provided in your application form):
 1.   Describe the overall tone of the video
☐   High Energy
☐   Medium Energy
☐   Low Energy
☐   Persuasive
☐   Informative
2.   List links to videos that you like and what you like about them (website link for video):
3.  Who is your competition?


Production (Filming)

Safety and Liability

Safety at all times is extremely important. “Talent” or “models” will never be asked to do anything unsafe. All crew and talent have the right to refuse to work or do something perceived as unsafe. H Visual Media has $5 Million in liability production insurance as well as $5 million in liability insurance for flying drones. Partners can request proof of insurance from H Visual Media.

H Visual Media will adhere to all Federal/Provincial and Municipal Regulations when on site, and partners are expected to do so likewise.


Depending on the needs of the shoot the crew will vary from one Director/Shooter to 3 people. All crew are very experienced and have worked in all types of environments and settings.  Please let us know prior to shoot day of specific requirements of the crew e.g. dress code, safety equipment, hard hats, safety glasses, steel toe boots etc.

Cameras, Lighting and Audio

All video will be shot on broadcast standard cameras in 4k.  Depending on the production there could be more than one camera operator working at a time and a multi camera setup. Lighting might also be used depending on the shoot location. We have an assortment of suitable lighting equipment and are sensitive to not intruding on/interfering with staff and customers. Audio will be recorded at all times even when audio is not needed in the final video. On camera interviews require a quiet location for filming.


 In this video we explain why and how to use


Music that is used in a promotional video must have rights for the usage. H Visual Media works with many different stock music companies to source music that best fits the video. When partners receive the first draft of the video to review, the music will most likely have an audio sting on it which is put there by the stock music site when downloading preview files. It will sound like somebody saying something like “stock music dot com” or “audio jungle” and will come on to the track every 15 seconds or so. This track is provided so partners can approve the music; if it is not suitable, another sample will be provided. Once the music is approved the rights to the track (in perpetuity, for that video) will be purchased and the audio sting will be removed.

Voice over

If the video includes a script/narrative (intermediate or deluxe packages), then a voice over will be required. H Visual Media will work with voice over agencies to find the right voice to fit the project. The partner will select from a number of voiceover samples (artists reading a section of your script). Once a voice over talent is selected, an audio sample will be provided.
Some of the voice over artists will be American and may not pronounce names and locations correctly on the first try – this is the opportunity to correct these issues, ensuring everything is pronounced properly.

Edits and Revisions

Included in this contract is a maximum of 2 rounds of revisions on the video. Once partners receive the video for review, a list of changes may be compiled. It is important to have all parties review the video noting changes and to communicate ALL changes/suggestions AT ONCE. Even small changes (e.g. changing the wording of some text on screen or changing out 1 clip) can tie up the edit system for a long time as the video file has to then be exported out of the software, encoded to play online and then re-uploaded. Making all revisions at once is much more efficient. Ideally, no edits will be required - this is mainly a result of good pre-production planning. No changes may be made to the video(s) following the edit rounds.

Delivery of Final Videos

Final videos will be delivered via or WeTransfer. They will be encoded in a QuickTime H.264 format to be used for YouTube and Facebook. The files may be delivered in an uncompressed format upon request, but keep in mind files could be 1 to 4 gigs in size depending on the length of the video. Videos intended for broadcast commercials can be delivered to the specs of the station in question.

Closed Captioning

This video speaks about the importance of close captions and how to use them.
Closed captioning (where there is scripting/voice over or somebody speaking on camera) is becoming increasingly popular (some estimates are that as many as 85% of videos viewed online are done without sound). This is because it makes your video accessible to a wider audience, including those that wish to watch your video in an environment that is unsuitable for audio (e.g. a noisy place, or quiet e.g. library). It also may boost your videos SEO, so it ranks higher in a search. Videos produced will include production of a separate closed caption file that may be uploaded to YouTube or Facebook when the video itself is uploaded.

Successful Photography Projects Andrea Hamlin Photography


This document is intended to help with the creation of all aspects of a successful photography session, to ensure all steps are understood and to answer commonly asked questions. 

About Andrea Hamlin Photography

Initially established as Sportography, the business was rebranded as Andrea Hamlin Photography in 2010. Andrea has been in the professional photography business for over 25 years. The broad range of her repertoire includes action to landscape to people. Included among her many clients are: Blue Mountain Resort; Scandinave Spa; Scenic Caves; Ontario's Lake Country and municipalities across the region. Andrea has been working with RTO7 since 2010. You can view her work at


Shot List

The Shot list is essential in estimating how much time is required at each location.
  • It is the partner’s responsibility to compile a proposed shot list for Andrea the week before the shoot date (in the case where multiple parties are involved in the project, the partner will be the main point of contact, acting on behalf of all other parties, compiling shot lists, contacting/arranging, etc. to ensure that Andrea’s time is spent creatively and not on administrative details). The shot list should include details such as time of day, location, model requirements, props etc. A sample shot list/schedule is attached.
  • The direction of sunlight is essential to the timing of certain shots. To make for a more efficient shoot, the draft may be altered due to light requirements and time management.
  • Timing and driving time need to be carefully scheduled so as not to waste valuable time in travelling between locations.  
  • Please be sure to schedule time between shots/locations for Andrea's lunch - it can make for a very long day when hangry.
  • Be sure to check scouted locations JUST PRIOR to shoot date to ensure optimal conditions (e.g. to ensure fall colours are still as desired etc.).
  • Partners should provide someone to accompany Andrea during the shoot, when required.
  • On winter shoots, allow time for Andrea's equipment to warm up when going from outdoors to indoors.

Release Forms & Models

  • All models need to scan and sign off on a QR coded release form unless the shot is of a crowd and not focused on the people (in which case see Notice of Filming requirements below).
  • It is essential to have all models scan and sign off on the RTO7 release form.  Generic release forms are not acceptable.
  • Partners are required to let all models/businesses know, in advance, that they will have to sign a release.
  • The partner is responsible to have release forms (properly and completely filled out) submitted prior to or during the shoot. This allows Andrea to properly allocate her time to focus on the shoot rather than the releases.
  • Release forms may be accessed by QR Code or here.
  • The Partnership Program does not provide models - in most cases, the operator or business owner has connections with people that might like to help and be in photo shoots (in which case, most often, people are willing to help if a meal or similar incentive is provided).  If you are encountering  significant challenges in finding models, RTO7 maintains a database of people willing to help out on shoots across the region and you can ask Alex about whether this might be a good route for you to go. Occasionally, partners will resort to employing professional models.  Note that the program does not include model fees so any fees paid to the models will be directly from the tourism partner.
  • Ideally models will be in a familiar role, e.g. an actual husband and wife posing as a couple, rather than a male and female pretending to be a couple. Photographs of the latter do not tend to capture the emotion that comes from the true bond. The exception would be professional models. It is also important to have models that are adequately experienced to the task at hand, e.g. people with cross country ski experience for cross country ski shots. Unless you're looking for images of a beginner experience. Smiles and lots of energy are essential!
  • Consider using older children for shoots, as they are easier to direct i.e. not toddlers.

Clothing & Props

The importance of ideal clothing and props for the shoot cannot be stressed enough. Appropriate clothing/props will be discussed along with the shot list.
  • Generally bright colours are recommended. White clothing should be avoided in the summer and both white and dark colours are not ideal in winter. Crazy prints should also be avoided. Clothing should be appropriate for the season that the shoot is for. If it is a very warm fall day and it is a fall shoot, don't wear a tank top and shorts.
  • A change of clothing is preferred for models in multiple shoots. Hats, scarves, sunglasses- kids too, goggles etc. should be included. On windy days, models with longer hair should have elastics, clips, hats or headbands on hand. Appropriate footwear should be worn for the activity.
  • Avoid peaked hats like baseball caps.
  • Logos or clothing printed with alternate locations should be avoided, e.g. NY Yankees or blatant brand advertising.
  • Ensure bikers, skiers and snowboarders are wearing helmets and there are enough life jackets for boaters.
  • Props can be a valuable addition for many activities, e.g. if it's a beach shoot be prepared to bring towels, beach umbrellas, water rafts, sand pails etc.
  • Extras like handwarmers and water can make the experience more enjoyable for the models.

Weather and Cancellations

If locations for shooting are outdoors, weather can be a factor. Shooting can be conducted in all types of weather, rain, snow, cold, etc. Together, we will establish a date for the shoot and we will use the long term and short-term weather forecast coming up to that date. Rescheduling of a shoot due to clearly inclement weather the day before a shoot will be accommodated when agreed to by both parties, and will be rescheduled at the earliest available date; rescheduling as a result of models cancelling or fall colours not being at their absolute peak, etc. will be subject to a $300 fee, payable prior to the release of imagery. 


Andrea  will adhere to all Federal/Provincial and Municipal Regulations when on site, and partners are expected to do likewise.

Delivery of Images

High-resolution images will be delivered to the partner via upload. If images are required on a stick, this may be arranged however the partner is responible to pay for the stick and shipping. Low-resolution images may be  provided, depending on usage. Edited images are typically delivered roughly 6 weeks following a shoot, but this will depend on Andrea’s shoot schedule. If images are required within a particular timeframe, this must be worked out with Andrea prior to signing of the Agreement.  Note that no unedited images will be provided to the partner.

Photo Credits

Andrea’s images are easily identifiable – she identifies her images with AHP and the year the image was taken i.e. AHP23 1234, and both Andrea and RTO7 would appreciate photos being credited where feasible.

  Time Location Shot specifics Models Who
8:45   Meet up
9:00 9:45 Bass Lake In car shots with Canoe Family Mike, Jen, Riley
      truck with canoe on top  
      paddling on water  
10:15   Couch Park Trails Kate
      drone - looking at the city and the colours  
11:00 11:20 Farmers Market Shopping   Sam
Copeland Forest      
      hiking couple ??
      biking/obstacle course kids Riley
      Leaves kids  
12:30 1:00 Lunch for Andrea      
1:00 1:30 Line?? TBD Motorcycling couple  
1:45   Hewitts market friends Jen & Diane
      fruits outside    
2:15   Farm Fun Play area kids Sienna, Kypton
      corn maze family Julie & Jamie & Kids
      Pumpkin farm    

Operator Release, Model Release and Notice of Filming

Notice of Filming signage (below) will be required to be posted by the Partner at all public events where crowds will be in the background of image/video. H Visual Media/Andrea Hamlin will document (photograph) posted Notice of Shooting signage.

Operator Release

The Operator Release will be available to partners through Basecamp, and Brian/Andrea will also have it available. Please ensure operators (businesses/organizations appearing in shoots) have signed off prior to the shoot date. 

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Thank you for volunteering to let Regional Tourism Organization 7 use photograph(s) and/or video(s) shot at your operation!

The photo(s) and/or the video(s) will be used to promote my business/organization (partner) and Region 7 as a premier tourism destination.  The photo(s)/video(s) are the property of the partner and Regional Tourism Organization 7 (“RTO7”). The photo(s)/video(s) will be used for the promotion of the partner, Region 7 and Ontario tourism only.  The photo(s)/video(s) may be held and used indefinitely by the partner and RTO7.
I hereby consent to and authorize the Regional Tourism Organization 7 (“RTO7”) to take, use and disclose for the purpose outlined above the photo(s)/video(s) (“Photo(s)/Video(s)”) as taken at the location and dates  referenced below.  I understand the RTO7 may provide the Photo(s)/Video(s) to third party or parties (i.e. Ministry of Tourism, Sport & Culture, Destination Ontario) for the same purpose.
I hereby agree to release and discharge RTO7 and its officers, appointees, employees, agents, and representatives from any and all claims, expenses, demands, actions, causes of action and for any and all liability howsoever caused and by whomever caused, arising out of, but not limited to, the publication, reproduction, distribution, modification, collection, disclosure or any other use of the Photo(s)/Video(s).
I acknowledge that the RTO7 has no control over and is not responsible for any use or misuse including, but not limited, to any alteration, modification, reuse or distortion of the Photo(s)/Video(s) that may occur or be caused by third parties. The RTO7 will not be monitoring and has no control over third parties’ use or misuse of the Photo(s)/Video displayed on any of the RTO7 websites or other publications.
I agree to forever waive any and all rights including, but not limited to, any rights I may have in relation to the publication of any image shot at this location in various contexts or the right to control the use or distribution of the image that I may have in or to the Photo(s)/Video(s).
I agree that the Photo(s)/Video(s) to be used by the partner, RTO7 or third parties will be made without any acknowledgment or payment to me. I agree that this consent form is binding upon my heirs and assigns and will be governed by the laws of the Province of Ontario.  
I am 18 years of age or over. I have read this form in full and give this consent voluntarily and I understand and agree to be bound by its contents. I have the authority to enter into binding agreements for this organization.
Full Name: _________________________________________    
Name of Business/Organization:  ________________________      

Date of Photo/Video Shoot:_____________________________
Location of Photo/Video Shoot:__________________________      

Model Release

The model release will be available to partners through Basecamp, and Brian/Andrea will also have it available. Please ensure models have signed off prior to the shoot date. 

Notice of Filming

This event is being photographed and filmed / video recorded. By your presence in this event, you acknowledge that you have been informed that you may be photographed and/or recorded as part of this event. Further, by your presence here, you grant your irrevocable permission for your likeness, mannerisms and voice to be included in theatrical, broadcast television, home video and/or any and all media known or hereafter devised, in perpetuity, and the advertising and publicity thereof.

Further, by your presence in this area, you grant your permission for your likeness and voice to be included therein without compensation, credit or other consideration. If you do not wish to be photographed, recorded or otherwise appear under these conditions, you should notify the production team immediately. Thank you for your cooperation.

RTO7 Procurement Requirements

The RTO or co-lead (at the discretion of RTO7) may lead procurement. In conducting procurements, the Parties will conduct the initiative wisely and prudently, achieving value for money. The Parties will acquire all supplies, equipment and services, including any advertising-related services, paid for by the Funding through an appropriate competitive process. Where the purchase price exceeds $5,000 and where an existing vendor procured through a competitive process satisfactory to RTO7 does not exist, at a minimum at least three written quotes will be obtained unless it can be demonstrated that the supplies, equipment or services to be purchased are specialized and are not readily available. It is best practice to obtain at least three quotes, formal or informal, regardless of the purchase price.
Any competitive procurement process must include a clear description of the product/service and sufficient details concerning the requirements. Consistent, transparent and objective evaluation criteria must be utilized.
The Parties will carry out the Initiative in a manner that no person associated with the Initiative in any capacity will have a potential/perceived or actual conflict of interest* and will disclose without delay any situation that may be reasonably interpreted as either an actual or potential/perceived conflict of interest.
*A conflict of interest includes a situation in which a person associated with the Initiative or any member of his or her family is able to benefit financially from his or her involvement in the Initiative.

Eligible Source of Funds

Partner contributions must be from sources other than Ontario government programs (such as ReConnect Ontario, or Ontario government agencies, such as Destination Ontario, or other RTOs).  In-kind donations are also not eligible as partner contributions for leveraging funds.

Sustainable Tourism

For information on RTO7's approach to Sustainable Tourism, please visit our website.

Sustainability Inclusivity Program

RTO7 offers the Sustainability Inclusivity Program (SIP) that has been designed for tourism operators in BruceGreySimcoe to promote a new sustainable product, experience or initiative, or an inclusive business practice they've invested in, by providing a $2,500 social media advertising campaign.  Any of the suggestions listed above (among many others) would qualify you for the SIP program.  

Experience Development

Experiences engage visitors on an intellectual or emotional level and therefore take more work and time development than products (For example, developing the experience story and creating “WOW” moments). The threshold for “experience ready” is greater than a product being “market ready”. Experiences must meet the basic eligibility criteria as well as satisfy the following requirements:
  • Must identify which area the experience will focus on or combination of
    • Art
    • Culture
    • Nature
    • Culinary
  • Goes beyond the traditional tourist path
  • Dives deeper in to authentic, local culture
  • Connects with people and enriches their lives
  • Engages visitors in memorable travel activities that are inherently personal, engage senses or makes connections
  • Tells the story of the place, person or product

Key Activities, Milestones & Responsibilities

Next Steps Following Approval of Your OIP & SIP Application

  1. Begin pulling together visual assets for social media campaign creation, 5-10 high-resolution images (min 1 MB) that depict your event/offering/position accurately, and/or 1-3 videos (max 60 sec.) 
  2. Ensure that you have updated your business listings (product offerings and festivals) on
  3. Be certain to have all details regarding your festival, product offerings or job postings up to date on your landing page.
  4. You will be asked to place the BruceGreySimcoe logo and Ontario logos on your website.
  5. You will need to provide RTO7 with a Certificate of Insurance of at least $2M.
  6. You will need to save all receipts demonstrating your reciprocal spend within the program and provide proof of payment to RTO7 when the program is complete along with the final report provided by RTO7.
  7. All programs need to be completed by March 31, 2025.

Social Media

RTO7 Social Media Best Practices

(Updated Feb 2024)

  • As more and more people browse online for tourism offerings, your social media pages definitely act as your “online front desk”. For many of your customers, this is where first impressions about you and your business are made.  Good customer service starts here and this is where you start building strong relationships.  Make sure your business information is accurate, including your store hours, location, phone number, email address and website.  Make it a practice to share updates about current store hours, online shopping and, if applicable, delivery and pick-up options.  You want it to be super easy for your customers to find you, contact you and know when you are open. See the example below from Josie’s of Wiarton:

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The following blog contains some excellent tips on how to offer even better customer service via your social media pages.

  • 5 social media myths to unlearn (and dispel across your team)
  • Check out Typsy, free online training offered by RTO7 to BruceGreySimcoe tourism operators
  • Set up a “Business Page” for all social media related to your business so you can leverage tools available to promote your business – these aren't available when using your personal profile as your business page. Check out these links below to set up your page:
  • Make use of the “Shop” function offered by Facebook to create an online store on your page or add a link to your existing online store.  Note:  Must have a Business Page to use this. The Tiny Art Shack, a clothing and gift boutique in Elmvale, has used this option to create their online store as part of their Facebook page (and used it extensively during the pandemic and now continue to use it during the off-season).

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  • Be social.  It’s always a good time to increase your social media presence – update your online profiles, photos, video libraries and keep your business “top of mind” for your followers.  Selling online? Post about it. Doing virtual or in-person events? Post about it and add them to your Facebook Events listing. Going live on Facebook and Instagram? Post about it and save your live presentations (cooking classes, concerts, storytelling, bingo, etc) to your pages.  Several businesses have hosted Instagram Live Sales and sold their products in real time via Facebook and/or Instagram. Share good news stories from your community and thank people (often) for supporting you.

An example of a social media account doing innovative posts and activities is Casual Corners in Port Elgin, with their online Instagram sales. The same concept can be applied to in-person events, special announcements, presentations and concerts. 

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  • RESPOND PROMPTLY …. It’s hugely important to reply as soon as possible to comments and inquiries.  Remember, people are increasingly online and have come to expect quick responses.  For questions about your business, respond as quickly as possible and keep it conversational.  For complaints about customer service or product quality, ask the customer to contact you offline, via direct message, by email or business phone.  Check out @scandinaveblue on Instagram as an excellent example of how to respond to comments and carry on online conversations:

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  • Dealing with extremely negative, vicious posts (Trolls).  First, stay professional and encourage communication away from your social media page.  If that doesn’t work, comments can be hidden or deleted and, if persistent, the user can be blocked. Most social media networks have a reporting system, too, to report abusers of the system (trolls and spammers).  Avoid engaging in arguments with anyone online, which is equivalent to “in public”.

For more tips on how to deal with both positive and negative comments, watch this Tuesday Tutorial video by Brian Hunt. In addition, RTO7 offers free online training for tourism businesses in BruceGreySimcoe on the Typsy platform - sign up for the 16-minute "Social media for hospitality businesses", which covers how to deal with complaints on social media (note that these practices are applicable no matter what buiness you're in). 

Tip: research your hashtag BEFORE you start using it to make sure it’s appropriate and relates to your business - use the search function on Instagram or Twitter to check it out.

Learn more about hashtags and how to use them in this One-Minute Tutorial with Brian Hunt and watch Typsy's 4-minute video "How to use social media hashtags".  (Typsy is free to use for BruceGreySimcoe tourism businesses).

  • Keep information updated – both online and off, it’s essential to make sure your business hours and contact info are current as nothing can infuriate a potential customer more to arrive at a business and find it closed when social media accounts say they are open. Keep this competitive edge as, digitally, it’s easy for customers to quickly find another business to meet their needs. And they will.

Example shown here is @QuaylesBrewery’s Facebook page, where operating hours, address, website, phone number and email address appear on the home page and the About page, plus they've gone a step further using a Facebook-generated graph that clearly shows their busy times. 

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Tip:  If you have changed how you operate (online orders only, pick up and/or delivery, etc.), make sure it’s added to your social media pages and consistently pushed out through posts. Update these hours on your website, too.

  • Use images and videos in all posts.  Videos garner the most engagement in posts, with images next and text only posts generating little interest at all.  Use video to tour your store or business, share information on new products or to demonstrate how to do something.  The possibilities here are endless and can foster strong relationships with your customers and increase sales. Lauren Hambleton, Red Hen Artisanale, uses video on her Instagram account, @lohambleton, to showcase her baking skills (yes, she really does do it all by hand). 

Want to learn how to take better images on your phone to use in your posts?  There’s a One-Minute Tutorial for that!  Need some tips to make videos?  Brian Hunt has you covered in this Tuesday Tutorial video, Using Your Mobile Device to Create Video.

  • Experiment with “boosting” posts on Facebook to reach a larger audience and attract more customers.  For as little as $2 per day, for example, you can try paid promotion on Facebook.

Tip:  Boost a post that is already doing well organically (meaning it’s not a paid ad) and receiving a lot of comments and shares. 

  • Educate yourself.  If you find you have more time on your hands, do some online learning and training.
    • Sign up yourself, your staff, your manager, everyone involved in your business for Typsy, a training platform provided by RTO7 FREE of charge to BruceGreySimcoe tourism operators, organizations and businesses. There are lots of short videos (5 minutes or less) on social media and you may discover other useful training courses for other areas of your business.  
    • Visit RTO7’s events listing on our Facebook page and our industry events calendar on to see what’s available as many of our partners offer free webinars.  This list is continually updated as more info becomes available.
  • Be flexible.  Social media is a tool that easily adapts to these changing times and trends. Experiment with what works best for you, your business and your personality.

Eight Ways to Deal with Negative Feedback Online

  1. Empathize.
  2. Dilute the impact with positive ratings.
  3. Always respond.
  4. Respond as soon as possible.
  5. Research what really happened.
  6. Take the conversation offline ASAP.
  7. Respectfully tell your side (when you're clearly in the right).
  8. Look at the big picture.

More Social Media Resources

Facebook and Instagram Advertising Best Practices

Click here for FB & Insta best practices.
Click here for samples of good creative. 

Using Basecamp3

RTO7 uses Basecamp3 to manage projects and as a program communication tool.  Once an applicant has been approved, they will be added to Basecamp3 with a list of next steps.  Here is a short video from another company that demonstrates how to use Basecamp3.  RTO7’s process is very similar.

  1. The partner is to add 5-10 high-resolution images and videos to Basecamp3.
  2. A signed Confirmation Letter should be added into Basecamp3.
  3. Campaign content and thumbnails of the ads will be shared within and signoff takes place within Basecamp3.
  4. All campaign communication takes place in Basecamp3.
  5. Deadlines are scheduled using the calendar scheduling tool.
  6. Campaign To-Do’s are checked off upon completion in Basecamp3.

How to Add Files to Basecamp3

To upload video and imagery to Basecamp3 go to the ‘Docs & Files’ folder in our shared Basecamp folder.  (see below).

Within the folder you can set up subfolders to organize imagery from videos or files.

When ready to upload an image there is a green ‘new’ button, once clicked select, click upload files.  Now you are ready to select the items you want to upload.  Don't forget to hit Submit after you've uploaded a file!

How to Communicate in Basecamp3

Using the following folders within Basecamp3 will allow you to have discussions with all program participants.  You can also attach a document with your communication using either option.

Message Board                    Campfire



Product - A good, activity or service that is delivered to consumers with a moderate level of differentiation, is available to a fairly wide market and is focused more on cost-based pricing or is free. For example, a self-guided culinary touring route or guided interpretive hike through a park.

Experience – Experiential travel engages visitors in a series of memorable travel activities, revealed over time, that are inherently personal, engage the senses, and make connections on an emotional, physical, spiritual, social or intellectual level.  For example, writing a song with a Juno award winning songwriter, a behind the scenes tour at a museum where you can touch important historical objects or hunting for wild mushrooms with a local guide and using them to cook a soup for lunch.

Coaching – This involves working with experience/product providers or groups to work through the steps in the development cycle. This could include brainstorming to find the right partners, using the experience development templates, helping to create action/marketing plans to bring products or experiences to market, or asking the relevant questions to shift thinking. This would involve helping to drive the process forward, but as a “guide on the side”. The stakeholder takes the lead in seeing the project through to completion.

Festival – An event with long-term planning and commitment. Such as Port Elgin’s Pumpkinfest or The Orillia Perch Festival.

Event  – A stand-alone, short-term and focused performance or activity. Events can eventually be turned into a festival over time when the original event is complemented by a variety of other performances, activities or attractions. For example, a concert at a local theatre.

Well Established Festivals – A festival that attracts a significant portion of out of town visitors. These do not need to be large in terms of the number of participants, but they must attract a large percentage of tourists and/or media attention. For example, Kempenfest, Salsa at Blue or Mariposa Folk Festival 

Regional/Emerging Festivals – Festival whose attendance resides primarily within the communities of Bruce, Grey and Simcoe Counties, but not necessarily within the host community. This also includes events whose profile outside the region is growing. For example, the Elmvale Sci-Fi Festival or Midland’s Tugboat Festival.

Local Festival – Festivals whose attendance is primarily from the host community. For example, Home & Garden shows, craft shows and Santa Claus Parades.

Advertising –  The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.

Marketing –  The systematic planning, implementation and control of a mix of business activities (product, price, place, promotion, physical environment, process, and people), intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products

Seasonality –  The fluctuations in how busy an operation is based on the seasons of the year, days of the week or another time period. The objective of the activity to be to reduce the seasonal fluctuation



The aim of sustainable tourism is to increase the benefits and to reduce the negative impacts caused by tourism for destinations. Long-term sustainability can be achieved by seeking a suitable balance between:

  • Protecting natural environments, wildlife and natural resources when developing and managing tourism activities (environmental),

  • Providing authentic tourist experiences that celebrate and conserve heritage and culture (socio-cultural), and

  • Creating socio-economic benefits and well-being for host communities through employment and income earning opportunities (economic).

Sustainable tourism development is a complex and continuous planning process of reinvesting in your most precious assets over time (people, places and processes). It can build local pride and confidence and requires the informed participation of all relevant local stakeholders, as well as strong political leadership.
It includes moving from a volume to a value-based (length of stay and dollars spent) approach, in which the tourist’s experience is more meaningful/satisfying and serves to raise their awareness about sustainability issues and promote responsible and respectful tourism practices on their part.


Free Typsy Training

All partners are required to complete a FREE Typsy Training.

RTO7 Wayfinding Signage Standards & Specifications Manual

For partners applying for the Signage & Wayfinding Partnership, RTO7 Signage Manual

RTO7 E-newsletter Sign up

All partners are required to sign up for the RTO7 E-newsletter.

BGS & Ontario Logos

You are required to place the BruceGreySimcoe ‘Always in Season’ logo (JPGEPS) on an appropriate page of your website with an active link to and the Ontario Logo (PDFEPSto

BruceGreySimcoe website listing

Click here to register for a website listing.

RTO7 Stakeholder Site registration

Click here to register for the Stakeholder site to access images, reports, etc.

Collaboration Agreement

All stakeholders applying for Partnership Programs must review the Collaboration Agreement.

Direct Deposit Form 

Payments due to you from RTO7 (e.g. Partnership Program refunds, Implementation reimbursements, etc.) will be direct deposited into your account as long as we have this form completed on file. We highly recommend providing this form to us now so payment is not held up later as a result of our not having your information on file. 

RTO7 Business Plan 2024/25

The updated business plan (to be posted once approved by the Ministry) outlines RTO7’s initiatives for the upcoming year.

Partnership Program At A Glance

For an At-A-Glance overview of Partnership Programs please click here.

Sample Intercept Survey

RTO7 has developed a very short intercept survey that can be used as one mechanism to collect data.  The following are 8 potential questions you can ask.  We have found that as few as 4 questions will generate the highest answer rate.  We recommend that asking for a postal code always be included as additional analysis can be conducted using the Environics Analytics programs.

1.    How did you hear about XX? (select all the tactics that you’ve used)

1.    E-Newsletter
2.    Digital Ads
3.    Social Media Ads
4.    Radio
5.    Newspaper
6.    Television
7.    Poster
8.    Information Centre
9.    Word of Mouth
10. Other (please specify)

2.    How many people are you travelling with?

3.    How would you rate your overall experience?

1.    Excellent
2.    Good
3.    Satisfactory
4.    Fair
5.    Poor

4.    How likely are you to return (this year/next year)?

1.    Highly likely
2.    Likely
3.    Unlikely
4.    Very Unlikely

5.    How far away is your permanent address?

1.    I’m a local
2.    Less than 40km
3.    41km - 100km
4.    101km +

6.    What is your postal code?

7.    Did you stay overnight?

1.    If yes, how many nights?
2.    Where did you stay? (Hotel/motel, B&B, campground, Airbnb, Cottage rental, with a friend/family, etc.)

8.    Approximately how much money did you spend on:

1.    Tickets
2.    Accommodation
3.    Restaurants
4.    Other food
5.    Souvenirs
6.    Gas
7.    Other

Administration Fee FAQ

Note: The Administration Fee required with all approved partnership applications will be waived for 2023/24; Environics Analytics postal code analysis will still be provided however upon request (free of charge). That said, please still read the links below to markets, segments and activities that RTO7 targets, as well as tourism metrics we encourage you to consider tracking. Note that we are monitoring these, and they are subject to change/updating as new patterns emerge. Please also see the tourism metrics we encourage you to consider tracking. 

For a limited time, RTO7 will provide to the primary applicant Environics Analytics analysis of postal code data they provide (a minimum of 500 codes per application).  For applications involving multiple partners, if desired, additional partners may have their postal code or mobility data (municipalities only) analyzed at the market rate of $600.00 per partner (fee not waived). In some cases, partners wishing to undertake multiple projects may be able to combine their projects where appropriate to avoid incurring multiple administration fees. 

This data (provided postal codes are provided a minimum of 30 days in advance of your campaign) will be useful to you in your marketing targeting and product development.  The markets, segments and activities that RTO7 targets i.e. the geographic audiences and types of tourists we are aiming to attract and types of activities we promote are outlined here. The data you provide through postal codes will be aggregated across all partners in the longer term to form a clearer, more refined picture of the state of tourism within the region to inform your and our future decision making.

How do I apply for multiple applications?

Before you apply, speak to one of the RTO7 staff about which programs you are interested in and they will guide you.  RTO7 reserves the right to limit the number of programs/funds that one stakeholder may receive per year.

I’ve already got a Prizm Report with my postal codes.  Are you able to offer any other similar assistance?

Possibly.  RTO7 staff will have a conversation with you about what information will help guide your decision making with respect to your marketing and product development efforts in the future.

I don’t have postal codes. Can I still get a Prizm Report?         

Yes.  RTO7 staff will talk to you about what information can help guide your decision making with respect to your product development and marketing strategies by looking at particular marketing segments, activities or geographies.

[1] Definition ideas from UNWTO and the Tourism Foundation.
[2] Four Realms of an Experience. Earth Rhythms Inc.
[3]  Nancy Arsenault, (2004). Defining Tomorrow’s Tourism Product
[4] Sierra Planning and Management. Regional Tourism Organization 7: Regional Strategic Plan for Festivals and Events. May 2014.
[5] Ibid
[6] Ibid
[7] Ibid
[8] Ibid
[9] Definition ideas from UNWTO and the Tourism Foundation.