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Operations Implementation Program
RTO7’s offer of the Implementation Programs for 2023/24 is contingent upon the Ministry of Tourism, Culture & Sports' approval of RTO7’s 2023/24 Business Plan.
The Operations Implementation Program (OIP) is designed to assist tourism operators in BruceGreySimcoe with a $1,000 social media advertising campaign to promote their operations as part of RTO7’s 2023/24 Business Plan. Examples of eligible operational expenses that can be used to leverage marketing funds include property taxes, mortgage costs, insurance, inventory purchases, etc.
Stakeholders interested in the Operations Implementation Program will be required to demonstrate the following:
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You have an active Meta/Facebook PAGE and are actively engaged on the platform (i.e. post at a regular frequency and respond to comments within 24 hours).
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You need to be the Facebook page owner or have access to this individual in order for our social media Agency of Record to schedule the ads to run on your platforms (this can be found under page roles in your page settings).
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You must have current collateral (produced in the last 3 years); high-resolution images (Min 1MB) and/or 1-3 videos (60 seconds or less) that can be used in a social media campaign. See Resource Guide for best practices.
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Your website is mobile friendly and must be up to date, reflecting your current offerings, hours of operation, and contact information.
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Partners will need to have a landing page consistent with what is portrayed in the video/imagery (i.e. a campaign promoting ice fishing should have a related video and direct traffic to an ice fishing landing page or at minimum, a page outlining a variety of winter activities, of which ice fishing is one).
Stakeholders who have cash to put towards a campaign should apply to the Partnership Program’s Social Media Advertising program. There could be a possibility to combine Social Media Advertising and OIP. Please contact RTO7 staff for more details.
Franchises, Municipalities, DMOs, BIAs and Chambers will be considered on a case-by-case basis. Please contact RTO7 staff BEFORE you apply.
In this time of transition, partners are encouraged to consider opportunities to shift to more sustainable tourism practices where possible.
RTO7 will match your investment in operational expenses (i.e. mortgage payments, rent, insurance, inventory purchases, etc.) with a $1,000 (plus HST and fees) social media advertising campaign. You must be able to prove these expenditures by providing proof of payment (e.g. cancelled cheque or e-transfer confirmation) for the expenditure with the final report. Please ensure that expenses are only used once for RTO7 programs. Aside from the operational expenditures invested, there is no cost to the operator. RTO7 will cover the cost of the media spend, additional agency fees, and HST.
Note: The Administration Fee will be waived for 2023/24. Environics Analytics postal code analysis will still be provided, however, upon request (free of charge).
Applications will be accepted on an ongoing basis until January 31, 2024 or until the program is fully subscribed.
Please read the Operations Implementation Program Guidelines below BEFORE starting your application.
If you require more information or have any questions, contact Robyn Hewitt,
rhewitt@rto7.ca / 647-549-2983 or Kim Clarke at
kclarke@rto7.ca / 519-379-2506
2022/23 Operations Implementation Program Campaigns
· Collingwood Music Festival
· Midland Food Tours
· Red Hen Artisannale
· South Bay Fields
· Craigleith Manor
· Symphony in the Barn
· Southampton Inn
· Rainbow Club of South Georgian Bay
· Ascent Aerial
· ReLive Retreat
· Georgian Bay Spirit Cruises
· Essentially Lavender
· Elmvale BIA x2
· Theatre Collingwood
· Shipyard Productions
· Art on Stone
· Owen Sound River District x2
· Folmer’s Landscaping & Garden Centre
· Christmas on the Bay
· Big Canoe Project
· Goldsmith’s Orchard Market
· Landmark Cruises
· Blue Mountains B&B
· Town of Midland
· Nottawasaga Valley Conservation Authority
· Southampton BIA
· Live the Dash Band
· Mill Pond Gallery
· Bruce County Bookstore
· Rad Adventures
· Ty the Poetess
· Horseshoe Resort Pride Week
· Humdinger Bicycle Tours
· Rocklands Market
· Wasaga Adventure Park
2021/22 Operations Implementation Program Campaigns
· Craigleith Manor
· Midland Food Tours
· Big Canoe Project
· Freshii Owen Sound
· Goldsmiths Orchard Market
· Wye Marsh
· Art on Stone
· Mill Pond Gallery
· Bruce County Bookstore
· Lamblicious
· Applebee’s Restaurant
· Essentially Lavender
· Kickin’ Back Alpaca Ranch
· West Shore Clothing x2
· Highlands Estate
· Folmer’s Landscaping & Garden Centre
· Thorncrest Outfitters
· Downtown Collingwood
· Stevenson Farms
· The Roost Winery
· Robert L. Bowles Nature Centre
· Red Hen Artisannale
· Hummingbird Bicycle Tours
· 22 Rooms
· Rad Adventures
2021/22 Festival Implementation Program Campaigns
(now administered under the Operations Implementation Program)
· Chris Scerri Presents x2
· Symphony in the Barn
· South Georgian Bay Rainbow Club
· Collingwood Summer Music
· Meaford Cultural Foundation
· Port Elgin Pumpkinfest
· Mariposa Folk Festival
· Nottawasaga Valley Conservation Authority
2021/22 Tourism Implementation Program Campaigns
(now administered under the Operations Implementation Program)
· Boat the Bruce
· Folmer’s Landscaping & Garden Centre
· Elite Camps Wiarton
2020/21 Operations Implementation Program Campaigns
· Ascent Aerial
· Cobble Beach
· Beaver Tails
· Fern Resort
· Ace Transportation Group
· Spy Cider House & Distillery
· Lady Bank Farm
· Snow Valley
· Thornbury Bakery
· Craigleith Manor
· Friends of Wye Marsh
· Tamarac Island Inn
· Folmer’s Landscaping & Garden Centre
· Sugar Ridge Retreat Centre
· Thornbury Village Cider House
· Georgian Bay Centre for the Arts
· Cedars of Lake Eugenia
· Glen Oro Farms
· BikeFace
· SunRay Hotel Group x3
· The Cheesy Corner
· Barn to be Wild
· Wasaga Adventure Park
· Play Inc
· The Lion’s Head Inn
· Sullivan’s Butcher shoppe
· Northern Confections
· Lamblicious
· Rankin River Trading Post
· Wiarton Marina
· Talk is Free Theatre
· Georgian Hills Vineyards
· Fork & Plant Family Restaurant
· Rounds Ranch
· Kickin’ Back Alpaca Farm
· Southampton Olive Oil Company
· Rural Gardens of Grey Bruce
· Cabana House
· Heartwood Home
· 173 High St.
· Gords Imprints
· Infinite Glassworks
· Hanover Raceway
· Mega Mindful Living
· Duntroon Highlands
· Port Elgin Cinema
· JWD Photography
· VO2 Sports
· Bowering Lodge
· Windswept Cider
· The Roost Wine Co
· Goldsmiths Orchard
· Aunt Donkeys
· The Dandy Lion
· The Lion’s Head Beach Motel
· Rachel’s Restaurant
· Hey Bear Productions
2020/21 Festival Implementation Program Campaigns
(now administered under the Operations Implementation Program)
· Victoria Yeh x2
· Meaford Cultural Foundation
· Ripley Agricultural Foundation
· Pumpkinfest
· Georgian Bay Symphony
· Barrie BIA
· Rounds Ranch
2020/21 Tourism Implementation Program Campaigns
(now administered under the Operations Implementation Program)
· Folmer’s Landscaping & Garden Centre
· Tamarac Island Inn
· Talk is Free Theatre
· Stevenson Farms
2019/20 Festivals Implementation Program Campaigns
(now administered under the Operations Implementation Program)
· Chris Scerri Presents x3
· Folmer’s Landscaping and Garden Centre
· Elmvale BIA
· Skydive Wasaga Beach
· Georgian Triangle Music Festival
· Victoria Yeh x2
· Saugeen Valley Conservation Authority
2019/20 Tourism Implementation Program Campaigns
(now administered under the Operations Implementation Program)
· Folmer’s Landscaping
· Ascent Aerial Park
· Bruce Peninsula Biosphere Association
· Municipality of Brockton
2018/19 Festival Implementation Program Campaigns
(now administered under the Operations Implementation Program)
· Creemore BIA x3
· Bayview Wildwood Resort
· Folmer’s Landscaping & Garden Centre
· The Town of the Blue Mountains
· Georgian Triangle Music Festival
· Town of Collingwood
· Kempenfest
· MacLean’s Ales
· Town of Collingwood
· Purple Hill Arts
· Chris Scerri Presents x2
· Huronia Historical Parks
· Downtown Orillia BIA
· Silver Goose Cyclocross
· Saugeen First Nation
2018/19 Tourism Implementation Program Campaigns
(now administered under the Operations Implementation Program)
· Bruce Peninsula Boat Tours x2
· Wiarton Revitalization Committee
· Elephant Juice
· Town of Saugeen Shores
· Saugeen Valley Conservation Authority
· Lake Huron Shoreline Partners
· Municipality of Brockton
2017/18 Festival Implementation Program Campaigns
(now administered under the Operations Implementation Program)
· The Town of the Blue Mountains
· Centurion
· Town of Collingwood x4
· Tremont Heritage Properties
· Creemore Springs Brewery
· Hardwood Ski and Bike
· Georgian Triangle Music Festival
· Huronia Historical Parks
· Images Studio Tour
· Simcoe Street Theatre
· Downtown Orillia BIA
· PaddleFIT
· Silver Goose Cyclocross
· Southampton Arts Centre
· Town of Midland
· Ontario’s Lake Country
2016/17 Festival Implementation Program Campaigns
(now administered under the Operations Implementation Program)
· Downtown Collingwood
· Silver Goose Cyclocross
· Sled Dog Sports Organization of Southwestern Ontario
· Blue Mountain Village Association
· Huronia Historical Parks