Regional Tourism Organization 7 (RTO7) has signed the Sustainable Tourism 2030 Pledge, to demonstrate our commitment to improving the sustainability performance of our destination between now and 2030. The UN World Tourism Organization defines sustainable tourism as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities.”

This graphic is a good visual summary of how we think about sustainable tourism. Essentially, we’re trying to balance:

Social needs: e.g. providing diverse and inclusive tourism experiences that celebrate heritage, culture, and local assets, while actively promoting DEI (Diversity, Equity & Inclusion) principles has many benefits including workforce attraction/retention. Providing positive interaction points for the local community and visitors can help to foster mutual understanding and appreciation.

Economic needs: e.g. creating an environment for tourism businesses to be successful and, importantly, financially stable, extending their season, encouraging businesses to buy more products locally, providing favourable income-earning opportunities within host communities, etc.

Environmental needs: e.g. protecting natural environments, wildlife, and natural resources when developing and managing tourism activities, providing education through guided tours, providing adequate infrastructure, encouraging responsible tourism, etc.

By viewing our activities through this sustainable lens, we aim to strengthen the tourism industry in the region by making it viable for the long-term.

At RTO7, we commit to measuring and improving the region's sustainability performance in the following ways:
  • Achieving destination certification with Canadian-based provider GreenStep Sustainable Tourism, who have verified the current sustainability performance of the region against globally recognized standards.
  • Ongoing consultation and engagement with the stakeholders of the region to gather information and clarification on your sustainability initiatives.
  • Facilitating a Sustainable Tourism Working Group, to foster collaboration and advance the destination’s sustainability initiative.
  • By recognizing that sustainability is a journey the region began many years ago and one that will continue for years to come. By taking stock of, and celebrating, our collective successes to date, we will aim to identify and improve the region’s sustainable practices in the future.

In recent years, we’ve supported many projects around the region with sustainability at their core. We’ve also shifted our communications to market the region in a more sustainable manner. See our Visit Responsibly page on BruceGreySimcoe.

As we continue this journey, this landing page will be updated with resources to keep you informed of our progress and to help you incorporate sustainable practices into your business.

Recent Sustainble Tourism Newsletters:

Dive into the pulse of our sustainability community with our Sustainability Snapshot stakeholder poll!

Click HERE to complete the brief poll (1 to 2 minutes) to let us know where you are in your sustainability journey.

This information will help us understand the current level of stakeholder interest and commitment. In addition, it will help us stay informed of what is happening locally. Your feedback is invaluable in helping us understand where there is a need for support.