Sustainable Tourism > Visit Responsibly Stakeholder Toolkit

Introduction to the 7 BruceGreySimcoe 'Key Principles':

As we work towards a balanced approach to sustainable tourism, there continues to be an opportunity for us to inspire and educate visitors to the region. To do this, we have created a “Visit Responsibly” framework and tools for easy and consistent implementation by tourism stakeholders.

At the heart of the BruceGreySimcoe 'Visit Responsibly' framework are seven key principles that will serve as the foundation for fostering sustainable tourism in the region. These principles have been developed in consultation with engaged tourism stakeholders and are designed to ensure consistent messaging while allowing the flexibility needed to meet the unique needs of different businesses and destinations in the region.
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We encourage all tourism stakeholders to use this framework and align with regional sustainable tourism goals. To learn more about RTO7’s Sustainable Tourism goals and initiatives, please visit our Sustainable Tourism page.

The Importance of These Key Principles

By adopting these principles, you’ll contribute to:

Preserving our region’s natural and cultural heritage.
Supporting local communities and economies.
Building a welcoming environment where visitors and residents feel connected and valued.
Enhancing the experience for both visitors and residents through thoughtful and responsible tourism practices.
Providing consistent “Visit Responsibly” messaging across the region.

Key Principles & Definitions

Plan Ahead

Research and book attractions, accommodations, parking, guides, and restaurants in advance.
Secure reservations to avoid disappointment.
Ensure your plans align with local availability and schedules.

Download the high-resolution 'Plan Ahead' icon here

Respect the Environment

Pack out all garbage to protect wildlife and plants.
Avoid disturbing natural elements like rocks, fossils, or tree bark.
Use garbage bins and pick up any litter you see.

Travel Wisely

Carpool, bike, or use shuttles where possible to ease parking challenges.
Share the road safely with tractors, buggies, and bicycles.
Give space to all road users, including pedestrians.

Car parked under shade of tree and person sitting to enjoy the view Slow Down

Embrace the relaxed pace and skip the speeding tickets.
Enjoy the small moments and local charm.
Drive cautiously to protect wildlife crossing roads.

Hiker following signage with proper gear Stay Safe

Observe fire bans, wildlife warnings, and weather updates.
Plan activities to match your skill level and trail conditions.
Check local signage or ask for advice before heading out

Local vendor stand with produce and maple leaf Support Local

Purchase fresh produce, baked goods, and craft beverages locally.
Engage with local guides, museums, and cultural experts.
Respect communities, cultures, and private property.

Be Water Smart

Protect local waters by avoiding pollution and cleaning gear before moving between water bodies.
Follow fishing regulations and respect aquatic ecosystems.
Keep shorelines clean and preserve water as a vital resource.

SHARE THE 'VISIT RESPONSIBLY' MESSAGING

The toolkit below has been designed to assist tourism stakeholders and operators to amplify the 'Visit Responsibly' messaging in the region. We understand that every business and destination is unique. That’s why these principles are:

Customizable: Adapt the principles to address the specific challenges or opportunities relevant to your organization or location. If just one or two of the key principles resonate with your unique needs, use just those principles. You do not need to include all seven in your communications.

Not One-Size-Fits-All: There’s no rigid template; instead, you have the freedom to implement these principles in a way that resonates with your values and goals.

Stakeholder Toolkit:

Promote the BruceGreySimcoe ‘Key Principles’ in your marketing efforts

The "Key Principle" icons are currently in the design stage and will be available for download with guidelines for use in July 2025.
Download the 'Key Principles' including consumer copy and bulleted short-form.
Download images from the RTO7 Sustainable Tourism database to use in your marketing collateral, social media, or website.
Review the ‘Best Practices’ for using Visit Responsibly messaging including examples for positive social media engagement and a social media case study.

Help us share the message

Encourage visitors to check out #BGSResponsibly travel hub: BruceGreySimcoe.com/Visit-Responsibly
Link to the page on your consumer facing channels (website, social media, etc.)
Make sure to tag @BruceGreySimcoe and use the hashtag #BGSResponsibly in your post.

Declare your commitment to sustainability by taking the Sustainable Tourism 2030 Pledge