The following information on Google Alerts has been shared with permission from Frederic Gonzalo. (Source:
10 Google Tools Brands Should Use)
What are people saying right now about your business? Managing online reputation has become a number one priority in the hotel industry, so it becomes important to monitor conversations and know who the influencers are, if a video mentions your brand or industry, or if a given media highlights a photo of your destination or property.
There are numerous tools and applications that provide robust solutions, and many do a better job than Google Alerts. But since Google has a free solution that you can adapt according to whatever keywords you choose, sending notifications whenever you choose – at it happens, once a day, once a week -, why not set up at least some basic alerts to ensure you are not missing out of some key conversations taking place?
Read the blog post, "
10 Google Tools Brands Should Use" by Frederic Gonzalo
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