The upcoming
2015 Local Insider campaign encourages our primary target audience, couples travelling without children from Ontario and the U.S. (New York, Pennsylvania and Michigan), to unearth their passions and go beyond the known, to be stimulated by Ontario's local stories of unexpected hidden gems; it launches early in September and will run through to mid-November 2015. A key component of the campaign will be the Toronto FOOD & WINE Festival in September and include highlighting wine and culinary packages and select itineraries from our new online Trip Planner.
Online travel packages that align with the campaign's theme and support the editorial content will not only display in their respective experience pages on the site but also be flagged so that they are linked to this campaign. There will be a particular focus on packages for the following experiences:
-
Food/Drink
-
Spa/Wellness
-
Outdoor Adventures
-
Fall Colour Tours
-
Arts/Culture
-
Shopping
-
Urban Adventures
-
Festivals/Events/Live Music
And, an added bonus - when a package is approved and live on the site, it then available to the consumer as part of the Trip Planner feature and can be added when they are creating their itinerary as they browse the site.
The opportunity to post
criteria-based packages is available to industry partners
free of charge. If you are interested in submitting a package for consideration, please do so by the
deadline of July 2, 2015.
MAXIMIZE YOUR VISIBILITY ON ONTARIOTRAVEL.NET
Entering packages for
ontariotravel.net is a simple process. Log in to
www.tourismpartners.com, click on the "Manage Packages" link at the bottom of the page and work through the flow. It is very user friendly and prompts you for all required information. Links to the
package criteria and guidelines are included in the flow - take a look at them before starting to enter your information. Each package must be accompanied by a single image that reflects the consumer experience (minimum 1920 x 800 pixels, maximum 4 MB). Also, please ensure that the URL that you provide is a link to where consumers can find complete details and pricing of the package on your site, not to your home page.
Once a package is entered it takes about five days for it to be reviewed, approved and translated before it is live on the site. Packages come down from the site once the End Date has passed but remain in your account; you can edit or add new packages at any time. Even if you do not have packages that align with this particular theme this is a good time to review your packages and make any necessary edits or add new offers.
Questions? Contact Marie Cheesman at
marie.cheesman@ontario.ca or call 613-735-3231.