COVID Tourism Response Fund - Financial Assistance for the Tourism Industry Available


Financial Assistance for the Tourism Industry in their fight to stop the spread of COVID.

Regional Tourism Organization 7 in collaboration with Grey County, Simcoe County, the City of Barrie and the City of Orillia will be administering non-repayable financial support ranging from $2,500 to $20,000 to tourism SMEs in Grey and Simcoe counties and the cities of Barrie and Orillia.
The intention of this fund is to help offset the high cost of keeping tourists and staff safe while adapting to the changing health and safety requirements and the increasing safety demands of tourists during COVID. Examples of adaptation are the addition or expansion of patios at restaurants, the plexiglass barriers at counters or between tables, touchless payment systems, reservation systems, sanitization stations, COVID sanitizer fogging equipment, etc. 
“Tourism is a billion dollar plus, year-round industry in this area and provides employment for 10’s of thousands of residents seasonally and year-round.  The tourism industry is the custodian of many of the natural and manmade assets that make this region one of the most desirable places in Ontario to live, work and play.  Tourism affects all of us either directly or indirectly and helps to provide a quality of life that is desired throughout the province and around the world.  Maintaining a healthy tourism industry is needed for a healthy community and that industry needs help to survive the COVID Pandemic.” Bill Sullivan, CEO, Regional Tourism Organization 7
Tourism businesses in the region are changing. We encourage all businesses that are owned, managed, led, or serviced by under-represented groups; Indigenous, Women, Francophone, Youth, Persons with Disabilities, Newcomers to Canada, Visible Minorities, and LGBTQ2+ communities to apply.  We also encourage Not-For-Profit organizations that support tourists to complete the application.

Quick Facts
  • SME – Small, Medium Enterprises – 1-99 employees
  • For the purpose of this program, Tourism Businesses as defined by and according to Tourism HR Canada include: Accommodation (hotels, motels, resorts, campgrounds, and recreational vehicle facilities), Recreation and Entertainment (zoos, museums, theatres, sports facilities, amusement parks, government parks, heritage sites, hunting, fishing or outdoor adventure outfitters, and casinos), Food and beverage services (restaurants from fast service to fine dining, as well as pubs, nightclubs, cruise ships, and convention centres); Travel services (retail travel agencies, wholesale tour companies, or corporate offices with their own booking divisions) and Transportation (companies that provide transport by air, land or water, and include airlines, bus companies, taxi companies, ferry services, and cruise ships).
  • Eligibility extends to Not for Profit Enterprises and Indigenous Organizations/Communities that support tourists.


Views, thoughts and opinions expressed in the blog comments section belong solely to the comments' authors and are not necessarily those of Regional Tourism Organization 7 (RTO7), its Board of Directors or its staff.

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