In the world of social media, it's building relationships and trust with real people that count, rather than just pushing your brand out there.
Susanna Gebauer discusses the changing face of marketing and promotion with the advent of social media in her blog, "
How 'Brands' relate to 'Sales" in Social Media".
The blog explores how social media has changed how sales are made and the importance of personally connecting with your potential market through social media channels.