The upcoming 2015 Best of Ontario campaign encourages our primary target audience, families travelling with children from Ontario, Quebec and the U.S. (New York, Pennsylvania and Michigan), to spend their summer holidays in Ontario. The campaign will showcase our summertime icons and 'bragging rights' - worthy experiences; it will be in market in May and will run through to the end of August 2015. A key component of the campaign will be the launch of our new web-based Trip Planner.
Online travel packages that align with the campaign's theme and support the editorial content will not only display in their respective experience pages on the site, but also be flagged so they are linked to this campaign to help generate leads for industry. There will be a particular focus on packages for the following experiences:
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Kid Fun
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Food and Drink
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Outdoor Adventures
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Tours
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Arts and Culture
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Shopping
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Urban Adventures
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Festivals/Events/Live Music
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Fishing
The opportunity to post criteria-based packages is available to industry partners for FREE. If you are interested in submitting a package for consideration, please do so by the deadline of
March 12, 2015.
MAXIMIZE YOUR VISIBILITY ON ONTARIOTRAVEL.NET
Entering packages for
ontariotravel.net is a simple process. Log in to
www.tourismpartners.com, click on the "Manage Packages" link at the bottom of the page and work through the flow. It is very user friendly and prompts you for all required information. Links to the
package criteria and guidelines are included in the flow - take a look at them before starting to enter your information. Each package must be accompanied by a single image that reflects the consumer experience (minimum 1920 x 800 pixels, maximum 4 MB). Also, please ensure that the URL that you provide is a link to where consumers can find complete details and pricing of the package on your site, not to your home page.
Once a package is entered it takes about five days for it to be reviewed, approved and translated before it is live on the site. Packages come down from the site once the End Date has passed but remain in your account; you can edit or add new packages at any time. Even if you do not have packages that align with this particular theme this is a good time to review your packages and make any necessary edits or add new offers.
Questions: Contact Marie Cheesman at
marie.cheesman@ontario.ca or call 613-735-3231.