OTMPC's 2015 Holiday Campaign will encourage our primary target audience, couples travelling with children from Ontario and the U.S. (New York, Pennsylvania and Michigan), to give the gift of Ontario, namely travel packages and event tickets. It launches mid-November and will run through to the end of the year, however gift ideas can extend into next spring and summer.
Online travel packages that align with the campaign's theme and support the editorial content will be displayed in their respective experience pages on ontariotravel.net and be flagged for inclusion on the campaign web landing page. All packages are integrated with the Trip Planner tool, allowing travellers to include them as they create personalized itineraries. A selection of packages will also be incorporated into the Holiday magazine.
There will be a particular focus on packages for the following experiences that are available December 2015 through to May of 2016:
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*Kid Fun |
*Festivals, Events and Live Music |
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*Outdoor Adventures |
*Food and Drink |
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*Spas and Wellness |
*Fishing |
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*Arts and Culture |
*Golf |
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*Urban Adventures |
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The opportunity to post experiential, criteria-based packages is available to industry partners free of charge. If you are interested in submitting a package for consideration, please do so by the deadline of September 17, 2015.
MAXIMIZE YOUR VISIBILITY ON ONTARIOTRAVEL.NET
Entering packages for
ontariotravel.net is a simple process. Log in to www.tourismpartners.com, click on the "Manage Packages" link at the bottom of the page, and work through the flow. It is very user friendly and prompts you for all required information. Links to the package criteria and guidelines are included in the flow - take a look at them before starting to enter your information. Each package must be accompanied by a single image that reflects the consumer experience (minimum 1920 x 800 pixels, maximum 4 MB). Also, please ensure that the URL that you provide is a link to where consumers can find complete details and pricing of the package on your site, not to your home page.
Once a package is entered it takes about five business days for it to be reviewed, approved and translated before it goes live on the site. Packages are removed from the site once the "End Date" has passed but remain in your account; you can edit existing packages or add new ones at any time. Even if you do not have packages that align with this particular theme, this is a good time to review your packages and make any necessary edits or add new offers.
Questions? Contact Marie Cheeseman at marie.cheesman@ontario.ca or call 613-735-3231.