Destination Ontario shared with many tourism organizations the document (see link below), “IMPACT OF COVID-19 ON THE CANADIAN ECONOMY AND CONSUMER SENTIMENT – as of March 30, 2020.
“To understand the consumer mindset and to inform marketing recovery strategies, Destination Ontario has access to various confidential and publicly available economic and public attitude and behaviour research studies. The core of the information is from economic models and consumer sentiment research studies that are structured to better understand when and where to re-engage visitors to think about travelling and with what messaging. Attached for your information are key findings from that research. It contains information on forecasted economic outcomes, a micro-economic outlook, a travel outlook and media consumption information.”
A lot has happened since March 30th
and, as Destination Ontario has pointed out, the information in the attached document should be treated as a snapshot in time. I encourage all readers to use the information in this document to inform their recovery efforts. Please keep in mind though that this is a very volatile time in our country and economy and there will be many more changes to be experienced in the future that may affect your planning. As the saying goes ‘Information is power’, collect as much information as possible, give yourself the power to make the decisions that are best for your recovery. I am very grateful to Destination Ontario for providing this very valuable data.
Bill Sullivan, CEO, RTO7
Click on the link below to read the document: