The Recruitment Implementation Program (RIP) has been designed to offer additional support to BruceGreySimcoe tourism operators in their workforce recruitment efforts as part of RTO7’s 2023/24 Business Plan. Examples of eligible operational expenses that can be used to leverage marketing funds include property taxes, mortgage costs, insurance, inventory purchases, etc. The term ‘tourism operator’ is defined as a tourism, festival, heritage, cultural and sport, consumer-facing organization that has direct access to the consumer and relies on that tourism consumer for their income.  Franchises, DMOs, BIAs, and Chambers will be considered on a case-by-case basis. If you fall into one of these categories, please contact RTO7 staff BEFORE applying.  As noted above, please read the Recruitment Implementation Program Guidelines.

Testimonial from Wendy Tomlinson, Job Developer, YMCA of Owen Sound Grey Bruce from her booth at the Meaford Job Fair, held on October 7, 2021.
Stakeholders interested in the Recruitment Implementation Program will be required to demonstrate the following:
  • You have an active Facebook PAGE and are actively engaged on the platform (i.e. post at a regular frequency and respond to comments within 24 hours).
  • You must have current collateral (produced in the last 3 years); high-resolution images (1MB minimum) and/or video (60 seconds or less) that can be used in a social media campaign. See Resource Guide for best practices.
  • Your website is mobile-friendly and should provide employment information outlining the available opportunities and clear instructions for the employment application process.  If you do not have an employment page on your website, you MUST post job opportunities on your Facebook business Page.
  • You must carry liability insurance of at least $2,000,000 and provide RTO7 with a certificate of insurance.
  • You need to be the Facebook page owner or have access to this individual to allow our social media Agency of Record to create and schedule the ads to run on your platforms (this can be found under page roles in your page settings). 
RTO7 will match your investment in operational expenses (i.e. mortgage payments, rent, insurance, inventory purchases, etc.) with a $1,000 or $2,500 (plus HST and fees) social media advertising campaign for recruitment. You must be able to prove these expenditures by providing proof (receipts) of the expenditure with the final report. Please ensure that expenses are only used once when accessing RTO7 programs. RTO7 will cover additional agency fees and HST.
Eligible partners with less than 100 employees will receive the following per new investment:
  • $1,000 of social media advertising directed to the operator’s website home page or Facebook page through Facebook/Instagram sponsored posts

Eligible partners with 100 or more employees will receive the following per new investment:
  • $2,500 of social media advertising directed to the operator’s website home page or Facebook page through Facebook/Instagram sponsored posts

Applications will be accepted on an ongoing basis until January 31, 2024 or until the program is fully subscribed. Please note that we require 2 to 3 weeks lead time from when you have submitted your application to the start date of your program.  This will allow sufficient time for the setup and launch of your digital marketing campaigns. 
If you require more information or have any questions, contact Kim at / 519-379-2506 or Robyn at / 647-549-2983.

2022/23 Recruitment Implementation Program Campaigns

·      Ace Transportation
·      Folmer’s Landscaping & Garden Centre
·      The June Motel
·      Cobble Beach x2
·      Goldsmith’s Farm Market
·      Drayton Entertainment
·      Snow Valley
·      Hardwood Ski & Bike
·      Horseshoe Valley
·      Bayview Wildwood Resort
·      Sunray Group Hotels
·      Rad Adventures
·      Living Water Resorts
·      Tamarac Island Inn and Motel
·      Wasaga Adventure Park

2021/22 Recruitment Implementation Program Campaigns

·      Meaford Chamber of Commerce
·      Horseshoe Resort x2
·      Blue Mountain Adventure Tours
·      Snow Valley
·      Freshii
·      Blue Mountain Village Association
·      Grey Bruce Owen Sound YMCA
·      Thorncrest Outfitters
·      Heydays Restaurant
·      The Breakfast House
·      Rad Adventures
·      Thornbury Village Cidery
·      Wasaga Adventure Park
·      Gardhouse Enterprises
·      Quayles Brewery