The new Recruitment Implementation Program (RIP) has been designed to offer additional support to BruceGreySimcoe tourism stakeholders in their workforce recruitment efforts as part of RTO7’s 2021/22 Business Plan. Examples of eligible operational expenses that can be used to leverage marketing funds include property taxes, mortgage costs, insurance, inventory purchases, etc.
 
Stakeholders interested in the Recruitment Implementation Program will be required to demonstrate the following:
  • You have an active Facebook PAGE and are actively engaged on the platform (i.e. post at a regular frequency and respond to comments within 24 hours).
  • You must have current collateral (produced in the last 3 years); high-resolution images and/or video that can be used in a social media campaign. See Resource Guide for best practices.
  • Your website must be up to date and reflect your current offerings, hours, and contact information.
  • You must provide clear instructions on your website outlining available opportunities and the employment application process. 
 
RTO7 will match your investment in operational expenses (i.e. mortgage payments, rent, insurance, inventory purchases, etc.) with a $1,000 - $2,500 (including HST and fees) social media advertising campaign for recruitment. You must be able to prove these expenditures by providing proof (receipts) of the expenditure with the final report. Please ensure that expenses are only used once when accessing RTO7 programs. RTO7 will cover additional agency fees.
 
Eligible partners with less than 100 employees will receive the following per new investment:
  • $1,000 of social media advertising directed to the operator’s website home page or Facebook page through Facebook/Instagram sponsored posts
Eligible partners with 100 or more employees will receive the following per new investment:
  • $2,500 of social media advertising directed to the operator’s website home page or Facebook page through Facebook/Instagram sponsored posts

Applications will be accepted on an ongoing basis until January 31, 2022 or until the program is fully subscribed. Please note that we require 2 to 3 weeks lead time from when you have submitted your application to the start date of your program.  This will allow sufficient time for the setup and launch of your digital marketing campaigns.  If you require more information or have any questions, contact Amanda at apausner@rto7.ca / 226-568-0242, Kim at kclarke@rto7.ca / 519-379-2506 or Robyn at rhewitt@rto7.ca / 647-549-2983.