The Sustainability Inclusivity Program (SIP) is designed to assist tourism operators in BruceGreySimcoe to promote a new sustainable product, experience or initiative or inclusive business practice they’ve invested in by supporting a social media marketing campaign of $2,500. For example, the development of a new experience in the shoulder season, the implementation of a green initiative to combat climate change or the development of an experience that instills a sense of community pride.  New inclusive business practices include participation in programs like Rainbow Registered. Partners must demonstrate how their investment has helped to achieve one of the four following objectives: 
 
Sustainability
The aim of sustainable tourism is to increase the benefits and to reduce the negative impacts caused by tourism for destinations. Long-term sustainability can be achieved by seeking a suitable balance between:
  • Protecting natural environments, wildlife and natural resources when developing and managing tourism activities (environmental),
  • Providing authentic tourist experiences that celebrate and conserve heritage and culture (socio-cultural), and
  • Creating socio-economic benefits and well-being for host communities through employment and income earning opportunities (economic).
 
Inclusivity 
An example of an inclusive workplace: Inclusive workplaces allow people with all kinds of differences and disabilities to feel welcome and valued for their contributions. It’s a place where people with disabilities have the same opportunities as their co-workers.[1]

Tourists, visitors and locals should feel comfortable to participate in activities and experiences offered.  This should be a welcome space. Some examples of inclusivity include unconscious bias training, Rainbow Registered accreditation, acknowledging holiday of all cultures or an EDI training program. 
 
Festival organizers wishing to apply to this program must have a festival that runs at least 2 days and encourages overnight accommodation.
 
Stakeholders interested in the Sustainability Inclusivity Program will be required to demonstrate the following:
  • You have an active Meta/Facebook PAGE and are actively engaged on the platform (i.e. post at a regular frequency and respond to comments within 24 hours).
  • You must have current collateral (produced in the last 3 years); high resolution images and/or video that can be used in a social media campaign.
  • Your website must be up to date and reflect your current offerings, hours and contact information.
  • You must follow Ontario’s Public Health Measures and local Public Health guidelines. 

If a partner can demonstrate a financial investment of $2,500 (plus taxes) towards achieving at least one of the items listed above, they may be eligible to receive a $2,500 (plus taxes and fees) social media advertising campaign from RTO7.  The partner is required to provide receipts to prove their contribution.  The partner will also have to attest to not using the same receipts for other RTO7 or provincial programs.

The administration fee is waived for 2022/23.  The applicant will receive Environics Analytics analysis of the postal code data provided (minimum of 500 per application).  Applications where multiple partners exist can have each partner’s postal code data analyzed or mobility data for a cost of $600.00 each (this fee is not waived).

This data (provided it is provided 30 days in advance) will be useful to you in your marketing targeting and product development.  The markets, segments and activities that RTO7 targets i.e. the geographic audiences and types of tourists we are aiming to attract and types of activities we promote are outlined here. The data you provide through postal codes will be aggregated across all partners in the longer term to form a clearer, more refined picture of the state of tourism within the region to inform your and our future decision making. 

In addition to postal code data, the data that partners may be required to include in their final reporting to assess performance will depend on the project and objectives in question. Data that is considered most useful to RTO7 and/or stakeholders is elaborated on here.
 
Applications will be accepted on an ongoing basis until January 31, 2023 or until the program is fully subscribed.


If you require more information or have any questions, contact Robyn Hewitt, rhewitt@rto7.ca / 647-549-2983, Amanda Pausner, apausner@rto7.ca / 226-568-0242 or Kim Clarke at kclarke@rto7.ca / 519-379-2506.

2022/23 Sustainability Inclusivity Program Campaigns

·      Travelling Chicken
·      Drayton Entertainment
·      Brew Bus
 
2021/2022 Sustainability Implementation Program Campaigns

·      None

2020/21 Sustainability Implementation Program Campaigns

·      None

2019/2022 Sustainability Implementation Program Campaigns

·      None