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A Practical Guide to Google Analytics

A Practical Guide to Google Analytics

In today’s connected digital world, informed, data-driven decisions are at the cornerstone of all communications efforts. Undoubtedly, the most popular tool to record and measure digital behavior is Google Analytics. It is estimated that Google Analytics is used in over 50% of all websites; that is an 83% hold on the analytics tools market share. As a modern professional it is paramount to be able to navigate, use, and understand this powerful web platform.

At this workshop, presenter Mo Dezyanian will:

- Go through the fundamental concepts of digital traffic measurement and how it can be used to enable informed decisions
- Demonstrate step by step on a live Google account
- Identify Vanity Metrics vs Meaningful Metrics
- Dive deeply into the technical aspect of this powerful tool and explore all the different functionalities

*Session will be video-taped by the presenter

Preregistration is required - use the link below to register and for speaker bio.
Cost: $62.15

Sponsored by Ontario's Lake Country and Tourism Simcoe County.
Event location: City of Orillia - Tudhope McIntyre Room, 50 Andrew Street South, Orillia, ON. L3V 7T5
Event date: 2/4/2019, 2:30 PM - 5:00 PM

Contact Name: Orillia CDC
Phone: 705-325-4903
Email: info@orilliacdc.com
Website URL: https://www.orilliacdc.com/events/a-practical-guide-to-google-analytics/?fbclid=IwAR046XHVHt8SECMOVJuW69IOZeoy8hus_unIHKrMOaBdAHTTlUUgqS9-uhQ

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