Marketing strategies help you define the overall direction for your marketing. We will map out why you need a marketing plan, it’s components, setting objectives and finally, choosing measuring tools to evaluate the results.

What worked and what didn’t? What will we continue to do and how and what will we change and add? We will talk marketing budgets and how to tweak based on your measurement tools. You’ll get there!

Presenter: Jane Phillips, Owen Sound Business Enterprise Centre

Pre-registration required by clicking on the link below - admission is free.