With the tourism sector facing a serious staffing shortfall, employers need to get creative – and smarter – in how they build and sustain our workforce.

Learning to get by with a smaller and more nimble staff is not just necessary, but it’s potentially transformative: employers have the opportunity to rethink recruitment strategies, restructure how teams work together, and re-imagine the products on offer.

As things move towards a new normal of a fluid and dynamic labour force, fostering a focus on skills and competencies rather than jobs will allow employers to reach the untapped potential of everyone they work with.

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