Why Join?
Understanding different types of IP is only the first step. The real opportunity lies in applying that knowledge to make game-changing business decisions. How does IP drive revenue, strengthen competitive advantage, and mitigate risks across different business functions?

The IP Holistic approach is a tool for entrepreneurs to bring IP considerations into every business component: product development, human resources, procurement, IT, sales, marketing, partnerships, and beyond. This Masterclass equips participants with the tools to build a cohesive IP strategy that safeguards intangible assets while unlocking their full commercial potential.

Key Themes:
Part 1: IP Holistic approach – reimagining IP in the business and the ecosystem
Part 2: IP discovery – valuing, auditing and development of IP
Part 3: IP protection – IP as a shield and as a weapon
Part 4: IP commercialization – Nuts and bolts in monetizing with IP


Key Takeaways:
By the end of the Masterclass, participants will be able to:
- Identify and assess IP opportunities and risks relevant to their business.
- Develop a strategic approach to protect and maximize the value of intangible assets.
- Recognize when and how to leverage IP for growth, partnerships, and competitive advantage.
- Navigate real-world IP challenges with confidence and access the right resources.

Who Should Apply?
This Masterclass is designed for business owners, founders, and executives who oversee strategic management and operations. Regardless of industry or business size, every company makes IP decisions. This session is ideal for those who want to proactively manage their IP assets.

Criteria
Applicants should demonstrate that they have attained a basic level of IP knowledge. They should also demonstrate that they are managing an operating business. HBEC reserves the right to accept or reject any application. We will reach out to the applicants to confirm acceptance.