Destination Ontario is pleased to offer the next educational webinars in its series, Destination Ontario Presents: Know Your Target Audiences by Tourism Product, Sessions 1 & 2. Session 1 is scheduled for February 24, 10 am.

Destination Ontario and Environics Analytics analyzed 16 Ontario tourism product categories to understand the types of domestic (Ontario) consumers that frequent these different experiences across the province. Over two sessions, they will share these findings to better equip tourism businesses/operators to plan and target current and potential new, local and non-local audiences.

Join one or both sessions (by separate registrations) as Larry Filler, Senior Vice President and Practice Leader, Environics Analytics, delivers the results. Due to the depth of content, each session will focus on eight (8) product categories.

Learn how to:
1. Target the right audience with the right tourism products and experiences​.
2. Identify the right platforms and advertising channels to reach that audience.
3. Understand the unique attributes of potential high-value audiences.

Products and experiences covered:
1. Theatre & Film
2. Museums & Heritage Sites, Science & Education
3. Art Galleries
4. Opera, Ballet & Symphony
5. Foodie Destinations, Food Trails & Food Festivals
6. Wine Regions
7. Breweries, Cideries & Distilleries
8. Farmers’ Markets

Register in advance by clicking on the link below.