This session will introduce participants to the Rainbow Registered Accreditation — Canada’s national standard for 2SLGBTQI+ inclusion in business. You’ll learn how organizations across the country are creating safer, more welcoming spaces for both customers and employees, and what steps your business can take to join them.

Through key data and real-world examples, we’ll explore:

- The $12B Canadian 2SLGBTQI+ travel market and why inclusive businesses thrive in it.
- How 2SLGBTQI+ travellers choose destinations — with safety, representation, and reputation among their top motivators.
- The four pillars of the Rainbow Registered standard: Policies & Practices, Training, Culture of Inclusion, and Commitment to Inclusive Leadership.
- How accreditation can strengthen your brand and signal accountability, not just acceptance.

Whether you operate a café, attraction, accommodation, or professional service, this session will help you identify practical steps to make your space more inclusive — and more successful.