There are some new promotional opportunities with the Ontario Tourism Marketing Partnership Corporation (OTMPC) in 2016.
Ontario Signature Experiences Applications Update
The Ontario Signature Experience program will recommence soon, with applications available in Spring 2016. To assist applicants with determining whether their experiences are ready a pre-questionnaire will be available, to be completed prior to submitting a full application. A continuous intake process will allow organizations the flexibility of applying once their experiences are market ready. An Evaluation Committee of industry representatives coordinated by OTMPC will evaluate the applications and OTMPC will recommend appropriate Ontario Signature Experience candidates to Destination Canada for inclusion in the Canadian Signature Experience program.
The Ontario Signature Experience program was launched in November 2013 to promote must-see travel experiences with global market appeal to travel trade representatives and tour operators. The program is designed to showcase to international trade and tour operators the best and most unique tourism experiences in the province that will motivate more people to visit Ontario. There are currently 59 Signature Experiences in Ontario, 32 of which are Canadian Signature Experiences.
A full list of Ontario Signature Experiences as well as more information on the program can be found at
Ontario Signature Experience Information.
Join OTMPC in International Markets
In the UK, Germany, France, Japan and China, OTMPC continues to work with the Destination Canada and local tour operators to inspire consumers to choose Ontario for their travel plans, and works with the travel trade to develop new product and equip travel agents with knowledge they need to help close the sale.
Ontario is on a mission to sell Ontario! Sales missions are being organized to Boston (May 16-18), Upstate New York (June 13-17) and New York City (September 12-16). A one-week Ontario sales mission to the UK is also planned for this fall (September 12-16), and one in Japan & China is scheduled for October. If you are an Ontario business that offers products or experiences for international markets and works with travel trade sales channels, we invite you to contact an OTMPC Marketing & Trade Consultant to explore the potential.
For more information contact:
Tourism Industry Partners Program (TIPP)
If you have an innovative and results-based tourism initiative that has the potential to attract out-of-province visitors and generate significant economic impact, consider applying for marketing assistance through the Tourism Industry Partners Program (TIPP). Consortium partners with fall/winter initiatives that take place between September 1, 2016 and March 31, 2017 are invited to submit an application through Grants Ontario by June 3, 2016.
If you have any questions regarding the program please contact Nicole Papineau, Partnership Development and Sales Manager, at 416-212-1886 or
Nicole.papineau@ontario.ca.
For information regarding how to submit an application through Grants Ontario,
click here.
Ramp Up For Summer
OTMPC invites our partners to take advantage of the offers and exciting partnership opportunities that can help extend their reach. For as little as $200 per year, leverage OTMPC's marketing initiatives, including those available through the Ontario Travel Information Centres, who attract over 1 million visitors per year, and bring the world to Ontario!
Free Listings and Packages for Tourism Operators
Listings and packages on ontariotravel.net are absolutely FREE! It is a simple process to register your listing or package.
Promote your business, festival or event listing or package to more than 2.7 million people who annually visit the ontariotravel.net consumer website and almost 1.0 million people who visit the Ontario Travel Information Centres.
For more information on listings, packages and how to register, visit the OTMPC website.