Who is eligible:

  • Tourism Operators
    • defined as a consumer facing organization that has direct access to the tourism consumer and relies directly on that consumer for their income
  • Must have been in business one year from the date of application
  • Must:
    • be currently serving the tourism consumer within BruceGreySimcoe, OR
    • have served the tourism consumer at some point since April 2021, OR
    • be planning to serve the tourism consumer within 45 days of the application date (e.g. a seasonal business)
  • Tourism Operators are permitted to apply for other similar programs from other assistance programs
  • Available on a “First Come, First Served” basis until funds are allocated
  • You may access this program (and vice-versa) if you have benefitted from RTO7’s Consumer Confidence Image or COVID-19 Recovery Support (under Resources) or Operations Implementation Program (under Programs), however you cannot be reimbursed for the same expense twice

What’s expected from you:

  • You will need to provide (attach to application) copies of receipts for $1,500 pre-tax in operational expenses (i.e. anything required to get/keep you operational e.g. rent, insurance, inventory purchases, etc.) in order to leverage this free opportunity (which has a value of $3,000) – receipts must not be the same as those used to access other RTO7 assistance programs
  • You will find appropriate models (matching your target audience) for the videos (most partners use volunteers that are typically willing to help if a meal or similar incentive is provided)
     

What you can expect (including deliverables):

  • Your video(s) will be shot and edited by RTO7’s Agency of Record H Visual Media
  • 1 x 60 second (approx. length) Consumer Confidence video (to provide assurance to consumers and employees of safety precautions you are undertaking)
  • According to Provincial Consumer Sentiment & Behaviour research:
    • The message must be crafted and delivered to create a sense of comfort and authenticity
    • Must be informational, current, and factual
  • Plus, 1 x 30 second (or 1 x 15 second) (approximate) promotional/advertising video (using much of the same content, to advertise your product offering, to be used by both you and RTO7 in our BruceGreySimcoe seasonal campaign)
  • Will contain a clear Call to Action (e.g. a link to Learn More or a URL to your website)
  • You may contribute funds to the project if desired (beyond the $3,000.00 RTO7 is covering) to produce an enhanced video 
  • Note that for those that have previously done videos through the Partnership Program, some B-roll may be used by H Visual Media
  • All images provided will be licensed to the relevant partner and Regional Tourism Organization 7 (with access for Destination Ontario & Destination Canada) for a period of 3 years, at which point H Visual Media will also have access to the footage
  • Activities depicted in the video will (must) conform with safety standards e.g. helmets, lifejackets, etc. and with COVID-protocols relevant to the jurisdiction in question
  • Videos will depict people conforming to current guidelines – people should be enjoying themselves, however it should not depict inappropriate COVID related behaviour, etc.
    Videos will be set to music; these videos will not be narrated.  If narration is desired, you will need to provide funds to cover the cost associated with narration
    • In this case (narrated), you will be provided with a separate closed caption file that may be uploaded to YouTube or Facebook when you upload the video itself (again, any costs associated with this will be your responsibility)
  • If the shoot (or part of it) is outdoors, we will use long and short-term weather forecasts leading up to your shoot date; if inclement weather results in cancellation of a shoot date, the shoot date will be rescheduled at earliest available date; if the shoot is cancelled on the day of production, it will be reviewed on a case by case basis to evaluate the reasons for the cancellation and whether it warrants a reshoot date
  • The shoot must abide by current provincial, health unit and municipal COVID-19 guidelines for the comfort and safety of your staff, models and the videographer (especially in indoor situations)
  • Videos to be delivered within 6 weeks of shoot (unless negotiated otherwise prior to signing)
  • H Visual Media has a wide range of drones and specialty cameras, however use of the aerial drone requires advance notice (in some cases permits to fly over); wind and weather can also be an issue
  • Once the video has been produced, you will have ONE round of edits – note that ALL edits must be made at once, and must be made within ONE week of receipt of the draft video (failure to do so may incur charges to the operator)
  • Final videos will be delivered via dropbox.com or WeTransfer
  • They will be encoded in a QuickTime H.264 format to be used for YouTube and Facebook
    • The files may be delivered in an uncompressed format upon request, but keep in mind files could be 1 to 4 gigs in size depending on the length of the video

Partners are eligible to do 2 Consumer Confidence Videos (CCV) per year (one for Spring/Summer/Fall and one for Winter) or may do 1 CCV and one Consumer Confidence Images (CCI – separate application for a photo shoot). If doing 1 CCV and 1 CCI, these may be done at the same time or in different seasons.  Those that shot a CCV in 2020/21, are eligible to do whichever season they did not shoot last year

Download the Application Form here and submit to Alex at ahogan@rto7.ca


Have questions? Email ahogan@rto7.ca