In January 2017, as part of the Outdoor Adventures Program, OTMPC (Ontario Tourism Marketing Partnership Corporation) is launching the Canadian Canoe Culture campaign, an innovative multi-year, multi-platform promotion to inspire new, existing and future adventurers to get out and discover paddling. The campaign, based on a cascade marketing approach which leverages #PaddleON, aims to attract new consumers from Ontario, US, UK and German markets.
The promotion will be based on five themes which focus on paddling and its connection to iconic Ontario offerings: Proud to be a Canadian Paddler, Shared Knowledge, Make a Real Connection, Paddle the Painted Landscapes, and Challenge Yourself.
Partners are encouraged to check out the
2016/2017 Canadian Canoe Culture Campaign Overview and the
Canadian Canoe Culture Partner Guide. For more information on how to participate contact Steve Bruno at
Steve.Bruno@ontario.ca.