17/18 Partnership Program 

June 2017:  At this point, the 2017/18 Partnership Program is fully subscribed.  Any further updates will be communicated through the RTO7 e-blasts.  Be sure to sign up for our mailing list if you are not already receiving these communications.  Visit this page to subscribe now and stay up-to-date with RTO7 news and events.
RTO7 is now accepting applications for the 2017/18 Partnership Program.  In the past, the Ministry of Tourism, Culture & Sport has provided the organization with $336,000 in funding, providing matching dollars can be raised from tourism partners.  RTO7 will contribute additional funds from its base funding towards these partnerships. 

Strong partnerships and a coordinated, collaborative approach to product development, regional planning and marketing are essential to the future sustainability and increased competitiveness of tourism across BruceGreySimcoe.

Partnership projects will support RTO7’s business plan goal of driving overnight accommodation within the region and extending length of stay.

Partnership Program Guidelines/Applications can be found below.  Applications will be accepted starting now, on an ongoing basis until the relevant application deadlines below or until available funds have been allocated to approved projects. 
Digital Advertising Aug 31/17
Signage   Sep 30/17
Experience Development Aug 31/17
Note: To ensure sufficient time to complete the project, experience development projects approved and with consultant work underway by August 31/17 will receive 1:1:1 funding; projects underway any later receive 1:1 funding  
Video/Image Production Oct 31/17
Video Advertising Oct 31/17
Web Portal Development Aug 31/17
French Translation Services Oct 31/17

Project categories/elements are similar to last year with the following changes:

·       Addition of Video Advertising
·       Addition of other translation languages (e.g. languages to be confirmed)
·       Addition of enhanced features to web portals
·       The temporary removal of the restriction to the number of times a partner can participate in the Digital
        Advertising partnership (as a result of recognition that past partner campaigns have established
        momentum in attracting visitors to the region, with net positive effects that might not be sustainable if
        this partnership did not continue)
·       The temporary removal of the number of partnerships partners may enter into within any category and overall (with the exception of video advertising which has a maximum of four projects/partner)

If you have any questions or would like to discuss an idea for partnership, please contact partnerships@rto7.ca.
Application Forms (if application does not appear upon clicking, check your Downloads folder):
Tourism Wayfinding (& Cycle) Signage
Digital Advertising
Video Production/Image Production
Video Advertising
Experience Development / Consumer Research/Workforce Development
Web Portal Development
Language Translation Services (coming soon)

2016/17 Partnership Program Projects
Signage Projects
·       Ontario’s Lake Country Paddling Kiosks
·       Grey County Access Point/Trailhead Signage
·       Bruce County Community Identifier, Directional and Trailblazer Signage
·       Town of Collingwood Harbourfront Wayfinding & Signage Plan
Digital Advertising Projects

·       Westin Blue Mountain/IWA Spa/Apple Pie Trail U.S. Campaign
·       Town of Wasaga Beach Quebec/Ontario Campaign
·       Ontario’s Lake Country Ontario Campaign
·       Tourism Barrie Ontario Campaign
Video Development

·       365 Sports Group Inc.
·       Concours d’Elegance Inc. (Cobble Beach)
·       Corporation of the Township of Clearview
·       Downtown Orillia Management Board
·       Eagle Adventures
·       Georgian Bay Folk Society
·       Hardwood Ski & Bike
·       Hoity Toity Cellars Inc.
·       IWA Spa
·       Ontario’s Lake Country
·       Red Prince Apples
·       Scandinave Spa Blue Mountain
·       Scenic Caves
·       The Blue Heron Company Limited
·       The Corporation of the County of Simcoe – Art Series
·       The Corporation of the Municipality of Meaford
Image Development

·       Georgian Triangle Tourist Association
·       Ontario’s Lake Country
·       Blue Mountain Village Association
·       The City of Owen Sound
·       Scenic Caves
Product/Experience Development Projects

·       The City of Orillia Tourism Strategic Action Plan
·       The Corporation of the County of Simcoe Cycling Experience Development
·       Burl’s Creek Event Grounds Inc. Festival Production Study Phase Two
·       North Simcoe Tourism (and Ontario’s Lake Country) Tourism Agri-Culinary Action Plan
·       BruceGreySimcoe Annual Conference
·       BruceGreySimcoe Service Excellence Training program
·       Collingwood Centre for Business & Economic Development T3 Professional Development Strategy
·       BruceGreySimcoe Environics Analytics Partnership
Website Portal Projects

·       Blue Mountain Village Association
·       Town of Wasaga Beach
French Translation Projects

·       Georgian Triangle Tourist Association 2017 Guidebook
·       Town of Wasaga Beach website and digital advertising campaign
·       City of Owen Sound 150 Festival
2015/16 Partnership Funding Program Projects
Signage Projects

·       Bruce County Community Identifier Signage
·       Town of the Blue Mountains
·       Simcoe Cycling Trails
·       Municipality of Brockton
·       Grey County – waterfall signage

Digital Marketing Projects

·       Blue Mountain Resort/Scandinave Spa
·       Blue Mountain Resort Winter
·       Bruce County Winter/Motorcycle
·       Ontario’s Lake Country Summer
·       Rendez-Vous Champlain Penetanguishene
·       Tourism Barrie Winter Fun & Schools
Video Development Projects

·       Bruce Wine Bar
·       Ontario Waterway Cruises
·       Cobble Beach Concours d’Elegance
·       Cobble Beach Summer (2)
·       Town of South Bruce Peninsula (2)
·       Burl’s Creek Farmer’s Market
·       Ontario’s Lake Country Summer
·       Tourism Barrie Summer (2)
·       Town of Collingwood
·       Meaford Cycling
·       Town of Wasaga Beach

Product/Experience Development Projects

·       Georgian Bay Destination Development Partnership Strategy
·       Boating Ontario Marine Workforce Development Program
·       Simcoe County Cultural Vignettes
·       Ontario’s Lake Country Waterways Assessment
·       Burl’s Creek Festival & Production Surveys
·       Grey County Destination Development Action Plan
·       Grey Highlands Destination Development Plan
·       Town of Innisfil Tourism Strategy
·       BruceGreySimcoe Annual Conference
·       Website Portal Development pilots (3)
·       BruceGreySimcoe Environics Analytics Partnership
2014/15 Partnership Funding Program Projects

Signage Projects

·       Town of Innisfil
·       Bruce County (directional, gateway and community/amenity)
·       Northern Bruce Peninsula (Lion's Head)
·       Township of Huron-Kinloss (Point Clark)
·       Simcoe County Paddling Signage
·       Grey County Tourism & Information Wayfinding Signage Plan

Digital Marketing Projects

·       Township of Clearview
·       Ontario's Lake Country
·       Regional Tourism Marketing Partnership
·       Saugeen Shores
·       Tourism Barrie
·       Blue Mountain Resort

Video Development Projects

​·       Blue Mountain Resort
​·       Town of Collingwood - Cycling & Snow Days
​·      Collingwood  BIA - Ice Sculptures
​·      Town of Innisfil - Ice Fishing
​·      Hope Haven - Horse Therapy & Camp
​·      Blue Mountain Village Association - Centurion, Apple Pie Trail & March Break
​·      Cobble Beach - Explore Winter & Concours d'Elegance
​·      Desiron - Artist at Work
​·      Bayview Wildwood Resort - Winter at Bayview Wildwood
​·      Municipality of Meaford - A Night Out at Meaford Hall
​·      Ontario's Lake  Country - Winter in Ontario's Lake Country
​·      Tourism Barrie - Winter Activities & Gear

Experience Development Projects

·       Online Customer Service Training (Bruce, Grey & Simcoe Counties)
·       Thornbury Fish Ladder Experience Development (Thornbury BIA & Town of the Blue Mountains)
·       BruceGreySimcoe Tourism Data Aggregation & Analysis (Bruce, Grey & Simcoe Counties)
2013/14 Partnership Funding Program

A summary of approved 2013/2014 Partnership Funding Projects is available here