Regional Tourism Organization 7 (RTO7) and the BruceGreySimcoe (BGS) brand are committed to the success in the development and promotion of this project and our partnership.  We value the collaborative process to advance both of our goals to deliver an experience that surpasses the expectations of visitors to the area.  To ensure that RTO7 can properly support your event(s), experience(s) or offering(s) please provide the following information to assist us with a successful execution.
 
RTO7 will provide matching funds with a minimum investment of $25,000 to a maximum of $35,000.00 on programming that involves multiple partners.
 
It is recommended and encouraged that RTO7 funding be used to leverage investment from other parties.
 
Collaboration Program Deliverables – Partner
 
PARTNER DELIVERABLES (deliverables may vary by partner)
 

Part 1:
 
Planning
  • A work plan detailing the timing of planning and implementation milestones
  • A List of the Partners and contribution level, financial and in-kind.  Preference will be given to projects that have 3 or more partners with a significant investment.
  • The message that you will be promoting for each event(s), experience(s) or offering(s)
  • Advertising creative that RTO7 can use to support the event(s), experience(s) or offering(s) through BGS advertising channels
  • Eligible expenses
    • Advertising media buy through a supplier that specializes in tourism advertising – buy to be approved by RTO7
      • Digital
      • Social Media
      • Out of Home
      • Print
      • Distribution costs of the above
      • Display banners/signage that include the BruceGreySimcoe logo
      • Media Familiarization Tours
        • The program will cover reasonable, usual and customary expenses and fees for the designated media representative (one person) only (no guests) that are recognized by TMAC
        • Accommodation within Region 7 at a commercial establishment (maximum two nights) – subject to advance registration at published or negotiated rates with payment to be rendered directly to accommodator
        • Transportation in Ontario (excluding mileage)
        • Meals in Region 7 (excluding alcoholic beverages)
        • Attraction/gated entry fees within Region 7
        • FAM and guided tours (self-guided tour costs are ineligible)
      • NOTE: writer’s fees and production costs are NOT eligible expenses
 
 
Part 2:
 
Execution
  • Update Festival and Event Listings on BruceGreySimcoe.com
  • Update operator listing on BruceGreySimcoe.com
  • BruceGreySimcoe logo and reciprocal link to the BruceGreySimcoe.com site is on all landing pages associated with the event(s), experience(s) or offering(s)
  • BruceGreySimcoe logo and Ontario Yours to Discover Logo on all advertising (space permitting)
  • Mention of RTO7/BGS support in all press releases
  • Sharing of social media posts related to these event(s), experience(s) or offering(s) with BGS
  • #hashtag the event(s), experience(s) or offering(s) to assist us with the promotion.  BruceGreySimcoe hashtag is #AlwayInSeasonBGS
 

Part 3:
 
Measurables
 
  • Paid and unpaid traffic counts for the event(s), experience(s) or offering(s)
  • Measure the size of the tourist portion of audience attending the event(s), experience(s) or offering(s) as well as their detailed expenditures
  • Any data collected and analysis made that RTO7 can use to inform future investments in festivals and events or other products or offerings
  • Any data collected and analysis made that provides economic impact, marketing information, possible enhancements to the event(s), experience(s) or offering(s), and customer service levels
  • Calculate economic impacts for the County that the event(s), experience(s) or offering(s) take place in and Ontario using the TREIM model
  • Digital Analytics that include (where applicable):
    • Impressions
    • Cost per thousand
    • Click Through Rate
    • Total Clicks
    • Cost per Click
    • Total Spend
    • Geographic location
    • Language
    • Audience Interest
  • Social Media traffic (where applicable):
    • Interests targeted
    • Gender
    • Age
    • Geographic location
    • Language
  • Media coverage (where applicable)
  • Distribution of print material and estimated impressions (where applicable)
  • Out of Home display and estimated impressions (where applicable)
  • Broadcast coverage and estimated impressions (where applicable)
 

Part 4:
 
Overall
  • With respect to the project overall, comment on:
    • What worked (or did not work) with respect to the project
    • Key learnings or benefits to your organization as a result of the project and partnership with RTO7
    • How you will use the results of this project in future
  • Provide any other comments or feedback you feel would be helpful
 

 
RTO7 Deliverables (deliverables may vary by project)
 

Part 1:
 
Planning
  • Input on work plan detailing the timing of implementation milestones
  • Confirmation and understanding the message that you will be promoting for each event(s), experience(s) or offering(s)
  • Confirmation that advertising creative that RTO7 can use to support the event(s), experience(s) or offering(s) through BGS advertising channels meets RTO7 requirements
  • Where appropriate bring other investments to the event(s), experience(s) or offering(s) by other parties and report this to the partner
 

Part 2:
 
Execution
  • BGS social media posts – scheduled – we would include the event(s), experience(s) or offering(s) in our editorial schedule
  • BGS social media posts - unscheduled - retweet, shared, etc. – we would share your social media posts
  • BGS social media posts – promoted – we would include paid posts in our media buy
  • include the event(s), experience(s) or offering(s) on our website (packages and promotions page) – directing back to the event(s), experience(s) or offering(s) site
  • blog sharing – any blog that you produce we can add to our blog page and support with social media
  • RTO7 Connection post – This is a RTO7 weekly communication to the industry to inform them of the event(s), experience(s) or offering(s) and other industry related news – we would include content in these posts about the event(s), experience(s) or offering(s)
 

Part 3:
 
Measurables
  • BruceGreySimcoe.com digital analytics for the event(s), experience(s) or offering(s)
 

Part 4:
 
Overall
 
  • With respect to the project overall, comment on:
    • What worked (or did not work) with respect to the project
    • Key learnings or benefits to RTO7 as a result of the project and partnership with your organization
    • How RTO7 will use the results of this project in future
  • Other comments or feedback